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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Brand extension"
~subject:"Markenimage"
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Search: subject:"Brand"
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Brand extension
Markenimage
Brand management
240
Markenführung
240
Consumer behaviour
212
Konsumentenverhalten
212
Brand image
193
Brand
81
Markenartikel
81
Beziehungsmarketing
55
Relationship marketing
55
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34
Sports marketing
34
Advertising effects
30
Werbewirkung
30
Brand loyalty
26
India
24
Indien
24
Designation of origin
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23
Social web
23
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21
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21
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21
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19
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16
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Personality psychology
14
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Uggla, Henrik
4
Chen, Jiawen
3
Liao, Junyun
3
Ragel, V. R.
3
Attri, Rekha
2
Balaji, M. S.
2
Cham Tat Huei
2
Cheng, Julian Ming Sung
2
Cleff, Thomas
2
Das, Gopal
2
Datta, Biplab
2
Dong, Xuebing
2
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2
Gorostidi-Martinez, Haritz
2
Guin, Kalyan Kumar
2
Hu, Yanghong
2
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2
Huang, Yung-Chuan
2
Kakati, Rinalini P.
2
Kavida, V.
2
Koubaa, Yamen
2
Lakshmi, S.
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Mathews, Jose
2
Panda, Tapan K.
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Walter, Nadine
2
Williams, Antonio S.
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Xu, Weimin
2
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2
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1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
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1
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1
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Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
The IUP journal of brand management : IJBRM
Journal of business research : JBR
490
The journal of brand management : an international journal
358
The journal of product & brand management
315
Journal of retailing and consumer services
247
Psychology & marketing
143
European journal of marketing : EJM
112
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
94
Marketing intelligence & planning
90
SpringerLink / Bücher
82
International journal of hospitality management
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of international consumer marketing
75
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
72
The journal of consumer marketing
71
International marketing review
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of global marketing
65
Journal of marketing
64
Journal of marketing management : MM
64
Journal of the Academy of Marketing Science
64
Marketing letters : a journal of research in marketing
62
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Journal of fashion marketing and management
56
Journal of promotion management : innovations in planning and applied research
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
International journal of advertising : the quarterly review of marketing communications
49
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of marketing research : JMR
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
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ECONIS (ZBW)
195
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195
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date (oldest first)
1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The
brand
persona of a football manager : the case of Arsène Wenger
Berndt, Adele
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012797850
Saved in:
3
Effects of
brand
spokes-characters with personal and historical nostalgia on
brand
attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of
brand
image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Brand
communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
6
The effect of Generation Z's perceptions of
brand
activism on
brand
loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
7
Effect of
brand
experiences on
brand
loyalty mediated by
brand
love : the moderated mediation role of
brand
trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
8
The impact of
brand
attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
9
Online posting intention : do the social communication and
brand
equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
10
"Regions" as brands : an empirical validation of consumer-based
brand
equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
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