//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Brand extension"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Markenimage
Brand image
186
Consumer behaviour
181
Konsumentenverhalten
181
Brand management
170
Markenführung
170
Brand
59
Markenartikel
59
Beziehungsmarketing
48
Relationship marketing
48
Tourism marketing
41
Tourismusmarketing
41
Designation of origin
39
Herkunftsbezeichnung
39
Destination management
36
Destinationsmanagement
36
Holiday behaviour
35
Sportmarketing
35
Sports marketing
35
Urlaubsverhalten
35
Social Web
30
Social web
30
Internet marketing
28
Online-Marketing
28
Advertising effects
26
Tourism
26
Tourismus
26
Werbewirkung
26
Destination image
21
Sport
21
Sports
21
Customer satisfaction
20
Kundenzufriedenheit
20
Professional sports
20
Profisport
20
Brand loyalty
18
China
18
Tourism destination
18
Tourismusregion
18
Markentreue
15
more ...
less ...
Online availability
All
Undetermined
138
Free
2
Type of publication
All
Article
187
Type of publication (narrower categories)
All
Article in journal
187
Aufsatz in Zeitschrift
187
Case study
2
Fallstudie
2
Language
All
English
187
Author
All
Chen, Jiawen
3
Liao, Junyun
3
Wong, IpKin Anthony
3
Campo, Sara
2
Cham Tat Huei
2
Cheng, Julian Ming Sung
2
Cho, Heetae
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gorostidi-Martinez, Haritz
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Huang, Yung-Chuan
2
Koubaa, Yamen
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Mercadé-Melé, Pere
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Williams, Antonio S.
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Aiken, K. Damon
1
Akoglu, Halil Erdem
1
Al-Baity, Mohamed
1
Alam, Abdullah
1
Allameh, Sayyed Mohsen
1
Almeida, Victor
1
Almeida-Garcia, Fernando
1
Almeida-García, Fernando
1
Alryalat, Mohammad Abdallah Ali
1
Alvarez, Maria D.
1
Anagnostopoulos, Christos
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
Tourism management perspectives : TMP
Journal of business research : JBR
490
The journal of brand management : an international journal
358
The journal of product & brand management
315
Journal of retailing and consumer services
247
Psychology & marketing
143
European journal of marketing : EJM
112
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
94
Marketing intelligence & planning
90
SpringerLink / Bücher
82
International journal of hospitality management
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of international consumer marketing
75
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
72
The journal of consumer marketing
71
International marketing review
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of global marketing
65
Journal of marketing
64
Journal of marketing management : MM
64
Journal of the Academy of Marketing Science
64
Marketing letters : a journal of research in marketing
62
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Journal of fashion marketing and management
56
The IUP journal of brand management : IJBRM
54
Journal of promotion management : innovations in planning and applied research
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
International journal of advertising : the quarterly review of marketing communications
49
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of marketing research : JMR
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
more ...
less ...
Source
All
ECONIS (ZBW)
187
Showing
1
-
10
of
187
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The
brand
persona of a football manager : the case of Arsène Wenger
Berndt, Adele
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012797850
Saved in:
3
Effects of
brand
spokes-characters with personal and historical nostalgia on
brand
attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of
brand
image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Brand
communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
6
The effect of Generation Z's perceptions of
brand
activism on
brand
loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
7
Effect of
brand
experiences on
brand
loyalty mediated by
brand
love : the moderated mediation role of
brand
trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
8
The impact of
brand
attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
9
Online posting intention : do the social communication and
brand
equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
10
"Regions" as brands : an empirical validation of consumer-based
brand
equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->