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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Beziehungsmarketing"
~subject:"Brand extension"
~subject:"Markenimage"
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Search: subject:"Brand"
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Beziehungsmarketing
Brand extension
Markenimage
Consumer behaviour
160
Konsumentenverhalten
160
Brand management
148
Markenführung
148
Brand image
140
Brand
56
Markenartikel
56
Relationship marketing
42
Sportmarketing
34
Sports marketing
34
Advertising effects
25
Werbewirkung
25
Designation of origin
22
Herkunftsbezeichnung
22
Professional sports
20
Profisport
20
Sport
19
Sports
19
Brand loyalty
18
Social Web
18
Social web
18
Customer satisfaction
17
Internet marketing
17
Kundenzufriedenheit
17
Online-Marketing
17
China
16
Markentreue
15
Football
13
Fußball
13
Sponsoring
13
Sponsorship
12
Brand equity
11
Marketing management
11
Marketingmanagement
11
Personality psychology
11
Persönlichkeitspsychologie
11
Rules of origin
11
Ursprungsregeln
11
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Undetermined
101
Free
2
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Article
149
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149
Aufsatz in Zeitschrift
149
Case study
2
Fallstudie
2
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English
149
Author
All
Chen, Jiawen
3
Liao, Junyun
3
Cham Tat Huei
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gorostidi-Martinez, Haritz
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Huang, Yung-Chuan
2
Koubaa, Yamen
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Plewa, Carolin
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Williams, Antonio S.
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Aiken, K. Damon
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Aljuhmani, Hasan Yousef
1
Allameh, Sayyed Mohsen
1
Almeida, Victor
1
Alryalat, Mohammad Abdallah Ali
1
Alvarez, Maria D.
1
Anagnostopoulos, Christos
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Asadi, Hassan
1
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Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
Journal of business research : JBR
563
The journal of brand management : an international journal
391
The journal of product & brand management
338
Journal of retailing and consumer services
301
Psychology & marketing
153
European journal of marketing : EJM
118
SpringerLink / Bücher
107
Journal of travel and tourism marketing
106
International journal of hospitality management
101
Tourism management : research, policies, practice
101
Journal of marketing communications
95
Marketing intelligence & planning
94
Journal of strategic marketing
80
Journal of international consumer marketing
79
Industrial marketing management : the international journal for industrial and high-tech firms
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Journal of marketing
77
The journal of consumer marketing
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
Journal of marketing management : MM
69
Marketing letters : a journal of research in marketing
68
International marketing review
67
Journal of global marketing
67
Journal of the Academy of Marketing Science
67
Cogent business & management
65
Journal of fashion marketing and management
64
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
60
The IUP journal of brand management : IJBRM
60
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
International journal of advertising : the quarterly review of marketing communications
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing research : JMR
52
Journal of hospitality marketing & management
51
International journal of consumer studies
50
Journal of Islamic marketing
50
Journal of promotion management : JPM
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
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ECONIS (ZBW)
149
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149
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The
brand
persona of a football manager : the case of Arsène Wenger
Berndt, Adele
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012797850
Saved in:
3
Effects of
brand
spokes-characters with personal and historical nostalgia on
brand
attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of
brand
image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Brand
communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
6
Effect of
brand
experiences on
brand
loyalty mediated by
brand
love : the moderated mediation role of
brand
trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
7
The effect of Generation Z's perceptions of
brand
activism on
brand
loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
8
The impact of
brand
attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based
brand
equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand
engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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