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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand extension"
~subject:"Football"
~subject:"Markenimage"
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Search: subject:"Brand"
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Brand extension
Football
Markenimage
Consumer behaviour
160
Konsumentenverhalten
160
Brand management
148
Markenführung
148
Brand image
140
Brand
56
Markenartikel
56
Beziehungsmarketing
42
Relationship marketing
42
Sportmarketing
34
Sports marketing
34
Advertising effects
25
Werbewirkung
25
Designation of origin
22
Herkunftsbezeichnung
22
Professional sports
20
Profisport
20
Sport
19
Sports
19
Brand loyalty
18
Social Web
18
Social web
18
Customer satisfaction
17
Internet marketing
17
Kundenzufriedenheit
17
Online-Marketing
17
China
16
Markentreue
15
Fußball
13
Sponsoring
13
Sponsorship
12
Brand equity
11
Marketing management
11
Marketingmanagement
11
Personality psychology
11
Persönlichkeitspsychologie
11
Rules of origin
11
Ursprungsregeln
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English
147
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Chen, Jiawen
3
Liao, Junyun
3
Cham Tat Huei
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gorostidi-Martinez, Haritz
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Huang, Yung-Chuan
2
Koubaa, Yamen
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Williams, Antonio S.
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Aiken, K. Damon
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Allameh, Sayyed Mohsen
1
Almeida, Victor
1
Alryalat, Mohammad Abdallah Ali
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1
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1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Asadi, Hassan
1
Assaf, A.
1
Bae, Byung Ryul
1
Baena, Verónica
1
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Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
Journal of business research : JBR
490
The journal of brand management : an international journal
359
The journal of product & brand management
315
Journal of retailing and consumer services
247
Psychology & marketing
143
European journal of marketing : EJM
113
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
94
Marketing intelligence & planning
91
SpringerLink / Bücher
85
International journal of hospitality management
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of international consumer marketing
75
Journal of strategic marketing
73
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
International marketing review
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of global marketing
65
Journal of marketing
65
Journal of marketing management : MM
64
Journal of the Academy of Marketing Science
64
Marketing letters : a journal of research in marketing
62
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Journal of fashion marketing and management
56
The IUP journal of brand management : IJBRM
54
Journal of promotion management : innovations in planning and applied research
53
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
International journal of advertising : the quarterly review of marketing communications
50
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of marketing research : JMR
48
Journal of promotion management : JPM
48
Journal of Islamic marketing
47
Tourism management perspectives : TMP
46
Qualitative market research : an international journal
45
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ECONIS (ZBW)
147
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147
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The
brand
persona of a football manager : the case of Arsène Wenger
Berndt, Adele
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012797850
Saved in:
3
Effects of
brand
spokes-characters with personal and historical nostalgia on
brand
attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of
brand
image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Brand
communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
6
The effect of Generation Z's perceptions of
brand
activism on
brand
loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
7
Effect of
brand
experiences on
brand
loyalty mediated by
brand
love : the moderated mediation role of
brand
trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
8
The impact of
brand
attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
9
Online posting intention : do the social communication and
brand
equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
10
"Regions" as brands : an empirical validation of consumer-based
brand
equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
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