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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~person:"Cheah, Isaac"
~person:"Cui, Charles Chi"
~person:"Das, Gopal"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Konsumentenverhalten
Volatility
Consumer behaviour
16
Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Addiction
2
Advertising
2
Advertising effects
2
Brand addiction
2
Combined pricing
2
Country-of-origin
2
Cultural identity
2
Debt
2
Emotion
2
Ethnic marketing
2
Japan
2
Kulturelle Identität
2
Partitioned pricing
2
Preismanagement
2
Pricing strategy
2
Purchase intention
2
Sucht
2
Werbewirkung
2
Werbung
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Addictive consumption
1
Age group
1
Altersgruppe
1
Altruism
1
Altruismus
1
Analogy
1
Anthropomorphism
1
Arousal
1
Attractiveness
1
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Undetermined
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Article
16
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Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Handbuch
Konferenzbeitrag
Ratgeber
Systematic review
Aufsatz in Zeitschrift
16
Language
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English
16
Author
All
Cheah, Isaac
Cui, Charles Chi
Das, Gopal
Laroche, Michel
27
Ko, Eunju
26
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Septianto, Felix
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Richard, Marie-Odile
11
Seo, Yuri
11
Teng, Lefa
11
Balaji, M. S.
10
Kukar-Kinney, Monika
10
Chebat, Jean-Charles
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Kim, Kyung Hoon
8
Mattila, Anna S.
8
Merchant, Altaf
8
Paul, Justin
8
Roy, Rajat
8
Roy, Sanjit
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Liu, Martin J.
7
Liu, Matthew Tingchi
7
McLean, Graeme J.
7
Melewar, T. C.
7
Oghazi, Pejvak
7
Sharma, Piyush
7
Thaichon, Park
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
Journal of retailing and consumer services
9
Marketing intelligence & planning
5
Psychology & marketing
5
Journal of strategic marketing
4
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Global business review
2
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The marketing review
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of bank marketing
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Strategic change
1
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
2
Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji
;
Shimizu, Akira
;
Hayashi, Junya
;
Cheah, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
Saved in:
3
The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang
;
Ding, Wenmei
;
Weng, Chen
;
Cheah, Isaac
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
Saved in:
4
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
5
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
6
Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption
Mrad, Mona
;
Cui, Charles Chi
- In:
Journal of business research : JBR
113
(
2020
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012230512
Saved in:
7
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
8
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
9
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
10
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
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