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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour"
~language:"eng"
~language:"est"
~language:"slk"
~person:"Boateng, Henry"
~person:"Cheah, Isaac"
~person:"Dwivedi, Yogesh Kumar"
~person:"Eugene Cheng-xi Aw"
~subject:"Auslandsinvestition"
~subject:"Brand equity"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Share price"
~subject:"Supply chain"
~type_genre:"Article in journal"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
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Auslandsinvestition
Brand equity
Indien
Kapitaleinkommen
Konsumentenverhalten
Share price
Supply chain
Consumer behaviour
7
Beziehungsmarketing
3
Relationship marketing
3
Social Web
3
Social web
3
Brand image
2
Brand management
2
Customer loyalty
2
Dienstleistungsqualität
2
E-commerce
2
Electronic Commerce
2
Markenführung
2
Markenimage
2
Salespeople
2
Selling
2
Service quality
2
South Korea
2
Südkorea
2
Verkauf
2
Verkaufspersonal
2
Virtual reality
2
Virtuelle Realität
2
3D virtual world
1
Adaptive selling behavior
1
Adaptive selling behaviour
1
Altruism
1
Altruismus
1
Augmented reality
1
Avatars
1
Behaviour
1
Brand experience
1
Charity
1
Computerspiel
1
Consumer empowerment
1
Consumer resistance to innovation
1
Cool Japan
1
Cosmetics
1
Cosmetics industry
1
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8
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Article in journal
No longer published / No longer aquired
Statistik
Aufsatz in Zeitschrift
8
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English
Estonian
Slovak
Author
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Boateng, Henry
Cheah, Isaac
Dwivedi, Yogesh Kumar
Eugene Cheng-xi Aw
Thaichon, Park
7
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Chiu, Weisheng
5
Cheng, Julian Ming Sung
4
Cho, Heetae
4
Chu, Rongwei
4
Jain, Varsha
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Quach, Sara
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chatterjee, Ravi
3
Chen, Jiawen
3
Chow, Clement S. F.
3
Deshmukh, S. G.
3
Eastman, Jacqueline Kilsheimer
3
Fam, Kim Shyan
3
Iranmanesh, Mohammad
3
Iyer, Rajesh
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Mishra, Sita
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cham Tat Huei
2
Chao, Chih-Wei
2
Chen, Tser-yieth
2
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour
Journal of retailing and consumer services
18
Journal of business research : JBR
12
International journal of Indian culture and business management
11
Information systems management
7
The marketing review
7
European journal of marketing : EJM
5
International journal of production research
5
Marketing intelligence & planning
5
Technological forecasting & social change : an international journal
5
International journal of production economics
4
International journal of bank marketing
3
Electronic government : EG; an international journal
2
International journal of contemporary hospitality management
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Operations management research : OMR ; advancing practice through theory
2
Psychology & marketing
2
The international journal of logistics management
2
Australasian marketing journal
1
Benchmarking : an international journal
1
British journal of management
1
European journal of innovation management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of management & enterprise development : IJMED
1
International journal of physical distribution and logistics management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of services, economics and management
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of advertising
1
Journal of business logistics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
8
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1
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8
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date (oldest first)
1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
4
Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji
;
Shimizu, Akira
;
Hayashi, Junya
;
Cheah, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
Saved in:
5
Antecedents of adaptive selling behaviour : a study of the Korean cosmetic industry
Amenuvor, Fortune Edem
;
Yi, Ho Taek
;
Boateng, Henry
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 688-706
Persistent link: https://www.econbiz.de/10013163371
Saved in:
6
The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang
;
Ding, Wenmei
;
Weng, Chen
;
Cheah, Isaac
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
Saved in:
7
Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem
;
Yi, Ho Taek
;
Boateng, Henry
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 800-816
Persistent link: https://www.econbiz.de/10013163381
Saved in:
8
Moderating role of religious beliefs on attitudes towards charities and motivation to donate
Teah, Min
;
Lwin, Michael
;
Cheah, Isaac
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 738-760
Persistent link: https://www.econbiz.de/10010462611
Saved in:
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