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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~person:"Anisimova, Tatiana"
~person:"Pornpitakpan, Chanthika"
~person:"Sung, Yongjun"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
Konsumentenverhalten
Service quality
Virales Marketing
Consumer behaviour
11
Brand management
5
Markenführung
5
Markenartikel
3
Advertising effects
2
Beziehungsmarketing
2
Consumer satisfaction
2
Customer satisfaction
2
Kundenzufriedenheit
2
Marketing management
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Marketingmanagement
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Ad claims
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Attitude-behavior link
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Brand architecture
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Brand symbolism
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Category substitution
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Cognition
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Comparative advertising
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Conative loyalty
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Anisimova, Tatiana
Pornpitakpan, Chanthika
Sung, Yongjun
Johnson, Lester W.
7
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Dwivedi, Abhishek
5
Fam, Kim Shyan
5
Spears, Nancy
5
Thaichon, Park
5
Baxter, Stacey M.
4
Buchanan-Oliver, Margo
4
Casidy, Riza
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Grappi, Silvia
4
Hassan, Louise M.
4
Ilicic, Jasmina
4
Ko, Eunju
4
Kulczynski, Alicia
4
Phau, Ian
4
Sarkar, Abhigyan
4
Seo, Yuri
4
Sierra, Jeremy J.
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Ahn, Jiseon
3
Arli, Denni
3
Bajde, Domen
3
Belk, Russell W.
3
Butcher, Luke
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dens, Nathalie
3
Fetscherin, Marc
3
Fitchett, James
3
Gabrielli, Veronica
3
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
International journal of advertising : the review of marketing communications
4
Psychology & marketing
4
Australasian marketing journal
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of food products marketing
2
Journal of global marketing
2
Corporate reputation review : an international journal
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
11
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11
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
3
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
4
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Saved in:
5
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
6
The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
Saved in:
7
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
8
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Saved in:
9
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
10
Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
Saved in:
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