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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Markentreue"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
Konsumentenverhalten
Markentreue
Service quality
Virales Marketing
Consumer behaviour
1,021
Brand management
355
Markenführung
355
Markenimage
317
Markenartikel
227
Beziehungsmarketing
152
Relationship marketing
152
China
73
Social Web
71
Social web
71
Advertising effects
70
Werbewirkung
70
Emotion
69
Customer satisfaction
67
Kundenzufriedenheit
67
Luxury goods
64
Luxusgüter
64
Personality psychology
59
Persönlichkeitspsychologie
59
Internet marketing
55
Online-Marketing
55
Online retailing
52
Online-Handel
52
USA
52
United States
52
Marketing management
48
Marketingmanagement
48
Brand loyalty
41
Dienstleistungsqualität
40
Designation of origin
37
Herkunftsbezeichnung
37
Viral marketing
37
Confidence
36
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36
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13
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Article
1,005
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16
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1,021
Collection of articles of several authors
16
Sammelwerk
16
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3
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3
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3
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1,021
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Johnson, Lester W.
7
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Dwivedi, Abhishek
5
Fam, Kim Shyan
5
Spears, Nancy
5
Thaichon, Park
5
Baxter, Stacey M.
4
Buchanan-Oliver, Margo
4
Casidy, Riza
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Grappi, Silvia
4
Hassan, Louise M.
4
Ilicic, Jasmina
4
Ko, Eunju
4
Kulczynski, Alicia
4
Phau, Ian
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Seo, Yuri
4
Sierra, Jeremy J.
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Arli, Denni
3
Bajde, Domen
3
Belk, Russell W.
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dens, Nathalie
3
Fetscherin, Marc
3
Fitchett, James
3
Gabrielli, Veronica
3
Gentina, Elodie
3
Gentry, James W.
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,887
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
1,021
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1
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
6
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
7
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
8
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
9
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
10
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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