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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand
Konsumentenverhalten
Service quality
Virales Marketing
Consumer behaviour
18
Markenartikel
5
Brand management
4
Markenführung
4
Consumption theory
3
Konsumtheorie
3
Advertising effects
2
Asia
2
Asien
2
Product quality
2
Produktqualität
2
Sales promotion
2
Verkaufsförderung
2
Werbewirkung
2
Backgewerbe
1
Bakery industry
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand loyalty
1
China
1
Cognition
1
Computerspiel
1
Consumer goods industry
1
Consumer society
1
Consumers
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer integration
1
Digital music
1
Digitale Musik
1
Empirical method
1
Empirische Methode
1
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1
Ethik
1
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16
Article
2
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Article
Collection of articles of several authors
Fallstudie
Marktinformation
Article in journal
1,029
Aufsatz in Zeitschrift
1,029
Sammelwerk
16
Conference paper
3
Festschrift
3
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2
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English
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Fam, Kim Shyan
2
Parsons, Elizabeth
2
Apéria, Tony
1
Bajde, Domen
1
Bajde, Jernej
1
Buchanan-Oliver, Margo
1
Caru, Antonella
1
Caruana, Albert
1
Carù, Antonella
1
Fetscherin, Marc
1
Gatti, Lucia
1
Hassan, Louise M.
1
Iglesias, Oriol
1
Kos Koklic, Mateja
1
Lim, Ming
1
Newholm, Terry
1
O'Malley, Lisa
1
Okonkwo, Uché
1
Piacentini, Maria
1
Roper, Stuart
1
Seo, Yuri
1
Snehota, Ivan
1
Wang, Cheng Lu
1
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Legends in consumer behavior
32
Premier reference source
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
Journal of business research : JBR
19
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
13
Consumer goods Europe
10
Psychology & marketing
10
International journal of consumer studies
9
Journal of marketing management : MM
9
SAGE library in marketing
9
Legends in marketing
8
Research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Research in consumer behavior
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Bericht der GfK-Tagung : vom ...
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Marketing and consumer psychology series
5
Routledge interpretive marketing research
5
Sage benchmarks in social research methods
5
Zeszyty naukowe
5
Acta Universitatis Lodziensis / Folia oeconomica
4
Beiträge zur Verbraucherforschung
4
Harvard business review : HBR
4
International journal of retail & distribution management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Marketing intelligence & planning
4
PhD series / Copenhagen Business School
4
Research essentials
4
SAGE benchmarks in culture and society
4
The journal of consumer marketing
4
The journal of product & brand management
4
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
4
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
3
Consumer culture theory
3
Consumption and public life
3
Critical explorations
3
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ECONIS (ZBW)
18
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1
Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
2
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
3
Back to consumption and production? : prosumers negotiating the WMG lockdown on YouTube
Bajde, Domen
;
Kos Koklic, Mateja
;
Bajde, Jernej
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 297-306
Persistent link: https://www.econbiz.de/10011477082
Saved in:
4
Special issue: Mediterranean consumption
Carù, Antonella
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010385309
Saved in:
5
Special issue: Ambiguous goods
Parsons, Elizabeth
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010348842
Saved in:
6
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
7
Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009738779
Saved in:
8
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
Saved in:
9
Special issue : Transformative consumer research and social marketing
Piacentini, Maria
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009624590
Saved in:
10
Special issue: thinking unconsciously and consumer brand beliefs, attitude, preferences and behavior
2011
Persistent link: https://www.econbiz.de/10009161095
Saved in:
1
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