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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Bandyopadhyay, Argho"
~person:"Cheah, Isaac"
~person:"Cui, Charles Chi"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Consumer behaviour
Konsumentenverhalten
Volatility
Brand management
3
Markenführung
3
Beziehungsmarketing
2
Brand image
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Altruism
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Altruismus
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1
Brand
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Brand equity
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Brand prominence
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Charity
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China
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Cognition
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Cognitive flexibility
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Complex product category
1
Consumer credit
1
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1
Consumer resistance to innovation
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Consumer vulnerability
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Consumer xenocentrism
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Consumer-based brand equity
1
Consumer-brand relationship
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Cool Japan
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Country-of-origin
1
Credit card
1
Cross-over effect
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1
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Bandyopadhyay, Argho
Cheah, Isaac
Cui, Charles Chi
Ko, Eunju
14
Khare, Arpita
8
Kim, Kyung Hoon
8
Lennon, Sharron J.
7
Liu, Matthew Tingchi
7
Phau, Ian
7
Thaichon, Park
6
Bae, Joonheui
5
Bruwer, Johan
5
Islam, Tahir
5
Kim, Wooyang
5
Mathur, Anil
5
Moschis, George P.
5
Aiello, Gaetano
4
Chattaraman, Veena
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Choo, Ho Jung
4
Chu, Rongwei
4
Chung, Christina
4
Di Benedetto, C. Anthony
4
Johnson, Kim K. P.
4
Kim, Juran
4
Kim, Sang Jin
4
Lee, Ha Kyung
4
Lee, Yuri
4
Pornpitakpan, Chanthika
4
Sadachar, Amrut
4
Septianto, Felix
4
Teah, Min
4
Thomas, Jane Boyd
4
Yan, Ruoh-nan
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chebat, Jean-Charles
3
Chen, Jiawen
3
Cho, Heetae
3
Choi, Dooyoung
3
Costa, Marconi Freitas da
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Asia Pacific journal of marketing and logistics
Journal of fashion marketing and management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of bank marketing
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Strategic change
1
The international review of retail, distribution and consumer research
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The marketing review
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ECONIS (ZBW)
9
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date (oldest first)
1
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
2
Marketing in the metaverse : moving forward : what’s next?
Cheah, Isaac
;
Shimul, Anwar Sadat
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013541863
Saved in:
3
Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji
;
Shimizu, Akira
;
Hayashi, Junya
;
Cheah, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
Saved in:
4
The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang
;
Ding, Wenmei
;
Weng, Chen
;
Cheah, Isaac
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
Saved in:
5
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste
;
Wang, George Xun
;
Liu, Guoli
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
Saved in:
7
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
8
Consumer susceptibility to credit card misuse and indebtedness
Awanis, Sandra
;
Cui, Charles Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10010384990
Saved in:
9
Moderating role of religious beliefs on attitudes towards charities and motivation to donate
Teah, Min
;
Lwin, Michael
;
Cheah, Isaac
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 738-760
Persistent link: https://www.econbiz.de/10010462611
Saved in:
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