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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Markenführung"
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Search: subject:"Social Web"
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Markenführung
Social Web
79
Social web
78
Konsumentenverhalten
53
Consumer behaviour
52
Internet marketing
34
Online-Marketing
34
Brand management
25
Beziehungsmarketing
22
Fashion
22
Mode
22
Relationship marketing
22
Social media
20
Brand image
17
Markenimage
17
Viral marketing
12
Virales Marketing
12
E-commerce
11
Electronic Commerce
11
Online retailing
11
Online-Handel
11
Brand
9
Customer integration
9
Kundenintegration
9
Markenartikel
9
Social relations
8
Soziale Beziehungen
8
Bekleidung
7
China
6
Clothing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Social network
6
Soziales Netzwerk
6
Bekleidungsindustrie
5
Clothing industry
5
Emotion
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
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25
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Kim, Jiyoung
2
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Andreu Domingo, David
1
Bayram, Pelin
1
Berlanga Silvente, Vanesa
1
Casais, Beatriz
1
Cham Tat Huei
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Chan-Olmsted, Sylvia M.
1
Chang, Man Kit
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Chen, Jiawen
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Chen, Longshan
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Cheung, Man Lai
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Cho, Eunjoo
1
Choi, Yun Jung
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Danbury, Annie
1
Del Olmo Arriaga, Josep Lluis
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Geissinger, Andrea
1
Gomes, Lucilene Ribeiro
1
Hao, Junying
1
Hao, Ruohong
1
Hsu, Li-Chun
1
Hu, Meng
1
Hu, Yanghong
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Jiang, Ying
1
Johnson, Lester W.
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Kanthavanich, Poramate
1
Kian Yeik Koay
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Kim, Hyeonsoo
1
Laurell, Christofer
1
Le, Linh Ha
1
Leckie, Civilai
1
Lee, Jungwon
1
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Asia Pacific journal of marketing and logistics
Journal of fashion marketing and management
Journal of business research : JBR
102
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Psychology & marketing
13
Springer eBook Collection
13
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
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ECONIS (ZBW)
25
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
6
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
7
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
8
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
9
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
10
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
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