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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of fashion marketing and management"
~type:"article"
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Search: subject_exact:"Markenidentität"
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Brand image
160
Markenimage
160
Consumer behaviour
134
Konsumentenverhalten
134
Brand management
98
Markenführung
98
Brand
57
Markenartikel
57
Beziehungsmarketing
35
Relationship marketing
35
Designation of origin
27
Herkunftsbezeichnung
27
Fashion
24
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24
Bekleidung
19
Clothing
19
Luxury goods
18
Luxusgüter
18
Social Web
17
Social web
17
China
14
Brand loyalty
13
Rules of origin
13
Ursprungsregeln
13
Internet marketing
12
Online-Marketing
12
Markentreue
11
Advertising effects
10
Customer satisfaction
10
Kundenzufriedenheit
10
Werbewirkung
10
Brand attitude
9
Confidence
9
Vertrauen
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Viral marketing
9
Virales Marketing
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Brand equity
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Brand trust
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Corporate Social Responsibility
8
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160
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Chen, Jiawen
3
Liao, Junyun
3
Phau, Ian
3
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Cheng, Julian Ming Sung
2
Das, Gopal
2
Dong, Xuebing
2
Doss, Farrell
2
Esmaeilpour, Fariba
2
Gorostidi-Martinez, Haritz
2
Harradine, Rod
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Huang, Yung-Chuan
2
Jin, Byoungho
2
Kim, HaeJung
2
Kim, Jiyoung
2
Koubaa, Yamen
2
Kwon, Wi-suk
2
Le, Angelina Nhat Hanh
2
Lee, Yuri
2
Liu, Matthew Tingchi
2
Robinson, Tammy
2
Ross, Jill
2
Roy, Rajat
2
Safeer, Asif Ali
2
Tong, Xiao
2
Warnaby, Gary
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Aagerup, Ulf
1
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Al-Mamun, Abdullah
1
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Asia Pacific journal of marketing and logistics
Journal of fashion marketing and management
Journal of business research : JBR
485
The journal of brand management : an international journal
339
The journal of product & brand management
304
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
International journal of hospitality management
79
Marketing intelligence & planning
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of global marketing
62
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
160
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71
How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
72
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Saved in:
73
Symbolic consumption and Generation Y consumers : evidence from Thailand
Tangsupwattana, Wanrudee
;
Liu, Xiaobing
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 917-932
Persistent link: https://www.econbiz.de/10011796564
Saved in:
74
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
75
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
76
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
77
How to develop brand attachment in various product categories?
Nashtaee, Mitra Shabani
;
Hanzaei, Kambiz Heidarzadeh
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
Saved in:
78
Cometh self-image congruence : a cross-cultural study
Shu, Shih-Tung
;
Strombeck, Stephen
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 537-552
Persistent link: https://www.econbiz.de/10011739460
Saved in:
79
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
80
Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
Saved in:
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