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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
USA
Consumer behaviour
1,174
Konsumentenverhalten
1,174
Beziehungsmarketing
214
Customer satisfaction
187
Kundenzufriedenheit
187
Brand image
167
Markenimage
167
Brand management
166
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166
Dienstleistungsqualität
153
Service quality
153
Hotel industry
120
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118
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118
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95
Internet marketing
85
Online-Marketing
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Virales Marketing
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Tanford, Sarah
8
Han, Heesup
6
Kim, Eojina
6
Line, Nathaniel D.
6
Mattila, Anna S.
6
Tang, Liang
6
Lee, Seonjeong
5
Baloglu, Seyhmus
4
Liu, Matthew Tingchi
4
Mavondo, Felix
4
Qu, Hailin
4
Raab, Carola
4
Ramkissoon, Haywantee
4
Ahn, Jiseon
3
Cham Tat Huei
3
Dewnarain, Senika
3
Hanks, Lydia
3
Jin, Naehyun Paul
3
Kim, Mi Ran
3
Kim, Min-Seong
3
Kumar, V.
3
Magnini, Vincent P.
3
Miao, Li
3
Ryu, Kisang
3
So, Kevin Kam Fung
3
Al-Hawari, Mohd Ahmad
2
Anisimova, Tatiana
2
Assaker, Guy
2
Baker, Melissa A.
2
Cai, Ruiying
2
Chi, Christina Geng-Qing
2
Cho, Heetae
2
Di Benedetto, C. Anthony
2
Fan, Alei
2
Gao, Zhihong
2
Gijsbrechts, Els
2
Goh, Ben
2
Hong, Zhao
2
Hwang, Yoo Hee
2
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Asia Pacific journal of marketing and logistics
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of retailing and consumer services
522
Journal of business research : JBR
417
Working paper / National Bureau of Economic Research, Inc.
246
International journal of hospitality management
211
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Psychology & marketing
133
The journal of services marketing
127
The journal of product & brand management
112
Journal of the Academy of Marketing Science
96
The journal of brand management : an international journal
91
Journal of travel and tourism marketing
82
International journal of contemporary hospitality management
79
Cogent business & management
76
International journal of retail & distribution management
75
Journal of retailing
73
Journal of fashion marketing and management
70
International journal of consumer studies
69
Journal of marketing
69
Journal of strategic marketing
66
The journal of consumer marketing
66
The service industries journal
65
Services marketing quarterly
64
European journal of marketing : EJM
63
Industrial marketing management : the international journal for industrial and high-tech firms
63
The international review of retail, distribution and consumer research
63
Journal of service management
59
Marketing intelligence & planning
59
Journal of service research : JSR
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
NBER working paper series
53
Tourism management : research, policies, practice
53
Journal of international consumer marketing
52
International journal of internet marketing and advertising : IJIMA
51
SpringerLink / Bücher
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
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ECONIS (ZBW)
270
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270
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date (oldest first)
1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
3
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
4
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
5
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
6
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
7
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
8
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
9
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
10
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
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