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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Mobile business"
~subject:"Relationship marketing"
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Search: subject_exact:"Loyalty program"
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Relationship marketing
Kundenbindungsprogramm
8
Loyalty program
8
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
3
Mobile Business
3
Digital coupons
2
Leistungsanreiz
2
Mobile communications
2
Mobilkommunikation
2
Online retailing
2
Online-Handel
2
Performance incentive
2
Reward type
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Anreiz
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Arbeitsmobilität
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Austria
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China
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Compensation system
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Consumer incentives
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Credit card
1
Cross-country study
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E-commerce
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Einzelhandel
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Electronic Commerce
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Fashion
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Fashion retailing
1
Incentives
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Kreditkarte
1
Labour mobility
1
Leistungsmotivation
1
Loyalty programme
1
Matching
1
Mobile Marketing
1
Mobile couponing
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Ahn, Sun Joo
1
Andrews, Michelle
1
Chokkannan, Pradeepkumar
1
Dickinger, Astrid
1
Goehring, Jody
1
Hui, Sam
1
Kim, Kyongseok
1
Kleijnen, Mirella
1
Lu, Cuilian
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Pancras, Joseph
1
Pattusamy, Murugan
1
Saripalli, Bhavani Shankar
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Thornswood, Lance
1
Wang, Jingwen
1
Yu Yi
1
Zhang, Jun
1
Zhou, Yanju
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Asia Pacific journal of marketing and logistics
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
27
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
European journal of marketing : EJM
7
Journal of travel and tourism marketing
7
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
International journal of retail & distribution management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The service industries journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Business horizons
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
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Handbuch Kundenbindungsmanagement
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ECONIS (ZBW)
6
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1
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
2
A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun
;
Wang, Jingwen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
Saved in:
3
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
4
The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
Saved in:
5
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
6
Coupons going wireless : determinants of consumer intentions to redeem mobile coupons
Dickinger, Astrid
;
Kleijnen, Mirella
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 23-39
Persistent link: https://www.econbiz.de/10003838625
Saved in:
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