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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"B-to-B-Marketing"
~subject:"Einzelhandel"
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B-to-B-Marketing
Einzelhandel
Brand management
140
Markenführung
140
Consumer behaviour
108
Konsumentenverhalten
108
Markenimage
83
Brand image
81
Markenartikel
53
Brand
52
Beziehungsmarketing
35
Relationship marketing
35
Business-to-business marketing
29
Markenpolitik
26
Brand loyalty
20
Markentreue
20
Social Web
19
Social web
19
Deutschland
15
Germany
15
Online-Marketing
14
Customer satisfaction
13
Internet marketing
13
Kundenzufriedenheit
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Retail trade
12
USA
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12
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11
Confidence
11
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11
Marketingmanagement
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Werbewirkung
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Luxury goods
9
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9
Advertising
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Business-to-Business-Marketing
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English
28
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11
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Ahmad, Bilal
2
Akhtar, Nadeem
2
Ajjan, Haya
1
Akbar, Muhammad Imad Ud Din
1
Andrews, Martha C.
1
Au-Yeung, Amelia Yuen Shan
1
Badrinarayanan, Vishag
1
Baker, Thomas L.
1
Barry, James M.
1
Bignoux, Stephane
1
Biong, Harald
1
Blanke, Niklas
1
Bode, Maximilian
1
Boniface, Bonaventure
1
Booth, Anna Tudehope
1
Boyt, Thomas E.
1
Brown, James R.
1
Bush, Alan J.
1
Cadeaux, Jack
1
Cai, Shaohan
1
Chang, En Chi
1
Das, Gopal
1
Datta, Biplab
1
Di Candido, Valentino
1
Donthu, Naveen
1
Girard, Tulay
1
Gironda, John
1
Giunipero, larry
1
Goyal, Tanu M.
1
Gray, David
1
Guin, Kalyan Kumar
1
Gulsoy, Tanses
1
Guo, Chiquan
1
Gyau, Amos
1
Hair, Joseph F.
1
Hall, Kristina K. Lindsey
1
Hatton-Jones, Siobhan
1
Hunt, Tammy G.
1
Hupka, Philipp Alexander
1
Ishida, Chiharu
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Verlag Dr. Kovač
3
Johannes Kepler Universität Linz
1
Westfälische Wilhelms-Universität Münster
1
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Asia Pacific journal of marketing and logistics
Journal of marketing theory and practice
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
613
The journal of business & industrial marketing
235
Journal of business-to-business marketing
127
Journal of business research : JBR
126
Journal of retailing and consumer services
93
SpringerLink / Bücher
80
Journal of marketing
36
Handbook of business-to-business marketing
35
Journal of retailing
31
Springer eBook Collection
31
The international review of retail, distribution and consumer research
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Journal of the Academy of Marketing Science
27
International journal of retail & distribution management
26
Research
26
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
21
European journal of marketing : EJM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
The journal of brand management : an international journal
20
Harvard-Business-Manager : das Wissen der Besten
18
Marketing intelligence & planning
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Springer eBook Collection / Business and Economics
16
The journal of product & brand management
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Journal of marketing management : MM
15
Europäische Hochschulschriften / 5
14
Journal of customer behaviour
14
The service industries journal
14
European journal of operational research : EJOR
13
Journal of personal selling & sales management : JPSSM
13
Journal of strategic marketing
13
Psychology & marketing
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
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ECONIS (ZBW)
39
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1
Developing an alternative approach to the measurement of B2B relationship health
Bignoux, Stephane
;
Gray, David
;
Booth, Anna Tudehope
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 2066-2092
Persistent link: https://www.econbiz.de/10014430203
Saved in:
2
Does polychronicity among sales employees develop B2B service recovery? : a dual assessment through ambidextrous leadership
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Waheed, Abdul
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2785-2807
Persistent link: https://www.econbiz.de/10014430285
Saved in:
3
Equipment-as-a-Service (EaaS) - eine empirische Geschäftsmodellanalyse aus der Perspektive der kundenseitigen Risikowahrnehmung
Blanke, Niklas
-
2023
Persistent link: https://www.econbiz.de/10014418108
Saved in:
4
Identifying aggressive versus ethical sales supervision in B2B service recovery : a multilevel perspective
Ahmad, Bilal
;
Liu, Da
;
Akhtar, Nadeem
;
Akbar, Muhammad …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2331-2349
Persistent link: https://www.econbiz.de/10013553003
Saved in:
5
Markenwahlprognose im Business-to-Business-Marketing : Konzeption und Anwendung eines Markenwahl-Prognosemodells für die Markenwahlentscheidungen organisationaler Buying Center
Pavitsich, Jörg
-
2019
Persistent link: https://www.econbiz.de/10012038172
Saved in:
6
Consumer-based brand equity of a private-label brand : measuring and examining determinants
Girard, Tulay
;
Trapp, Paul
;
Pinar, Musa
;
Gulsoy, Tanses
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011654467
Saved in:
7
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
8
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
Saved in:
9
The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
Saved in:
10
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
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