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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Kundenintegration"
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Search: subject_exact:"Soziale Internetplattform"
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Kundenintegration
Social Web
262
Social web
262
Consumer behaviour
196
Konsumentenverhalten
196
Internet marketing
111
Online-Marketing
111
Beziehungsmarketing
77
Relationship marketing
77
Brand management
64
Markenführung
64
Social media
64
Online retailing
57
Online-Handel
57
Viral marketing
48
Virales Marketing
48
Brand image
42
Markenimage
42
Customer satisfaction
30
E-commerce
30
Electronic Commerce
30
Kundenzufriedenheit
30
Customer integration
28
Confidence
26
Vertrauen
26
Brand
22
Markenartikel
21
Einzelhandel
20
Retail trade
20
Emotion
18
Social network
18
Social relations
18
Soziale Beziehungen
18
Soziales Netzwerk
18
Advertising effects
17
Werbewirkung
17
Social commerce
16
Fashion
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Virtual reality
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28
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Carlson, Jamie
2
Hua, Lian-Lian
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Voola, Ranjit
2
Agrawal, Shiv Ratan
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Baabdullah, Abdullah Mohammed
1
Becker, Jörg
1
Betzing, Jan Hendrik
1
Casper Ferm, Lars-Erik
1
Chen, Longshan
1
Chen, Qian
1
Davison, Robert M.
1
Dayan, Mumin
1
Dehyadegari, Saeid
1
Dong, Xuebing
1
Dwivedi, Abhishek
1
Fu, Mingqiu
1
Grover, Purva
1
Grunert, Klaus G.
1
Guo, Honggui
1
Gupta, Ashish
1
Gómez, Mar
1
Han, Heesup
1
Han, Xiao Yun
1
Han, Xiaoyun
1
Hu, Lin
1
Huang, Yu
1
Hubert, Marco
1
Johnson, Lester W.
1
Kar, Arpan Kumar
1
Kulikovskaja, Viktorija
1
Kurtz, Michael
1
Leckie, Civilai
1
Lee, Fu-Yu
1
Lee, Jeoung Yul
1
Lee, Jungwon
1
Li, Jiagling
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
Journal of business research : JBR
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
International journal of innovation and technology management
4
International journal of innovation management
4
International journal of networking and virtual organisations : IJNVO
4
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ECONIS (ZBW)
28
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1
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
2
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
5
Research on the influence of online fitness user engagement on value co-creation behavior
Liu, Gaofu
;
Yang, Haonan
;
Nie, Jing
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3138-3155
Persistent link: https://www.econbiz.de/10014486643
Saved in:
6
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
7
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
8
Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
9
Can users embed their user experience in user-generated images? : evidence from JD.com
Zhao, Lu
;
Zhang, Mingli
;
Tu, Jianbo
;
Li, Jiagling
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364633
Saved in:
10
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
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