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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"SME"
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Search: subject:"Internationales Marketing"
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Brand image
SME
International marketing
42
Internationales Marketing
42
Consumer behaviour
19
Konsumentenverhalten
19
Markenimage
9
Marketing management
9
Marketingmanagement
9
China
8
Export
7
Firm performance
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Unternehmenserfolg
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Brand management
6
Innovation
6
Markenführung
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Globalisierung
5
Globalization
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KMU
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Designation of origin
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Export marketing
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Herkunftsbezeichnung
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International market entry
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Internationaler Markteintritt
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Advertising effects
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Brand
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Competitive advantage
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Country image
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India
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Indien
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Japan
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Markenartikel
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Marketing
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Dean, David L.
2
Gorostidi-Martinez, Haritz
2
Kahiya, Eldrede Tinashe
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Afshardoost, Mona
1
Bowden, Jana
1
Buccieri, Dominic
1
Chen, Yun
1
Chung, Jae-eun
1
Crespo, Cátia Fernandes
1
Dogerlioglu-Demir, Kivilcim
1
Eshaghi, Mohammad Sadegh
1
Gross, Andrew C.
1
Han, C. M.
1
Inacio, Nicole
1
Javalgi, Rajshekhar (Raj) G.
1
Jeong, So Won
1
Jin, Byoungho
1
Kumar, Nilesh
1
Maruyama, Masahiro
1
Mathews, Shane W.
1
Perks, Keith J.
1
Ramkumar, Bharath
1
Razzaq, Amar
1
Safeer, Asif Ali
1
Sakurai, Yuka
1
Sok, Phyra
1
Srivastava, Rajesh K.
1
Tansuhaj, Patriya S.
1
Woo, Hongjoo
1
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Asia Pacific journal of marketing and logistics
Journal of strategic marketing
International marketing review
33
Journal of business research : JBR
21
Journal of international marketing
21
Journal of global marketing
19
The journal of brand management : an international journal
17
Journal of international consumer marketing
11
International business review : the official journal of the European International Business Academy
9
The journal of product & brand management
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of euromarketing
7
European journal of marketing : EJM
6
The journal of business & industrial marketing
6
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of international management : EJIM
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Innovatives Markenmanagement
4
International journal of business and globalisation : IJBG
4
Journal for global business advancement : JGBA
4
Journal of Islamic marketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international entrepreneurship
4
Journal of marketing
4
Journal of retailing and consumer services
4
Management international review : mir ; journal of international business
4
Marketing intelligence & planning
4
Small business economics : an entrepreneurship journal
4
SpringerLink / Bücher
4
Advances in international marketing
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
International business and economics research journal
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
International journal of export marketing : IJExportM
3
International journal of management and economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing in the fast changing world
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
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ECONIS (ZBW)
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
4
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
5
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
6
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
7
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
8
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
9
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
10
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
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