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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Market research"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Market research
Consumer behaviour
657
Konsumentenverhalten
657
Beziehungsmarketing
144
Relationship marketing
144
Brand management
132
Markenführung
132
Brand image
126
Markenimage
126
Customer satisfaction
73
Kundenzufriedenheit
73
Brand
68
Markenartikel
68
Online retailing
67
Online-Handel
67
Dienstleistungsqualität
52
Service quality
52
Social Web
51
Social web
51
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47
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Online-Marketing
46
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41
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Biswas, Dipayan
2
Grewal, Dhruv
2
Noble, Stephanie M.
2
Achtani, Dhiren
1
Albrecht, Carmen-Maria
1
Arnold, Mark J.
1
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1
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Chang, En Chi
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1
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Asia Pacific journal of marketing and logistics
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
480
Journal of business research : JBR
151
Journal of retailing
129
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
114
Journal of marketing research : JMR
74
International journal of retail and distribution management
64
Psychology & marketing
44
European journal of operational research : EJOR
36
European journal of marketing : EJM
34
International journal of electronic marketing and retailing : IJEMR
34
Qualitative market research : an international journal
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of consumer studies
31
Journal of marketing management : MM
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Marketing : ZFP ; journal of research and management
26
Journal of marketing
25
Marketing intelligence & planning
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Marketing letters : a journal of research in marketing
24
The journal of services marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
The journal of consumer marketing
21
Cogent business & management
20
International journal of market research
20
International journal of production economics
19
Journal of fashion marketing and management
19
Journal of strategic marketing
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
European retail research
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
The journal of brand management : an international journal
17
International journal of Indian culture and business management
16
Technological forecasting & social change : an international journal
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Production and operations management : an international journal of the Production and Operations Management Society
15
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ECONIS (ZBW)
50
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions : a connected store experiment
El Abed, Mehdi
;
Castro-Lopez, Adrian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 715-735
Persistent link: https://www.econbiz.de/10014486773
Saved in:
3
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
4
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
5
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
6
Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Wu, Hsueh Ling
;
Deng, Ssu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 149-173
Persistent link: https://www.econbiz.de/10013553040
Saved in:
7
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
8
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
9
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
10
Hedonic shopping experience, subjective well-being and brand luxury : a comparative discussion of physical stores and e-retailers
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1809-1826
Persistent link: https://www.econbiz.de/10013391134
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