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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
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Einzelhandel
Marketingmanagement
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
Brand
49
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
China
11
Online-Marketing
11
Internet marketing
10
Advertising effects
9
Confidence
9
Vertrauen
9
Werbewirkung
9
Brand attitude
8
Business-to-Business-Marketing
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Retail trade
8
Advertising
7
Brand trust
7
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7
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14
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1
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14
Hochschulschrift
1
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1
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English
14
German
1
Author
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Aljuhmani, Hasan Yousef
1
Au-Yeung, Amelia Yuen Shan
1
Bandyopadhyay, Argho
1
Bayram, Pelin
1
Cadeaux, Jack
1
Casidy, Riza
1
Chan-Olmsted, Sylvia M.
1
Chang, En Chi
1
Cheng, Kwang-Hwee
1
Das, Gopal
1
Datta, Biplab
1
Elrehail, Hamzah
1
Goyal, Tanu M.
1
Guin, Kalyan Kumar
1
Guo, Chiquan
1
Hatton-Jones, Siobhan
1
Launspach, Julia
1
Lu, Jessica
1
Mantrala, Murali K.
1
Mukherjee, Arpita
1
Nallaperuma, Kaushalya
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Pascoe, Michael
1
Samarah, Tariq
1
Satija, Divya
1
Septianto, Felix
1
Tan, Lay Peng
1
Teah, Min
1
Wang, Rang
1
Wang, Yong Jian
1
Winzar, Hume
1
Wright, Owen
1
Zou, Shaoming
1
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
101
Industrial marketing management : the international journal for industrial and high-tech firms
92
Journal of business research : JBR
74
The journal of brand management : an international journal
60
The journal of business & industrial marketing
49
The journal of product & brand management
44
SpringerLink / Bücher
34
Journal of retailing
31
International journal of retail & distribution management
30
European journal of marketing : EJM
28
The international review of retail, distribution and consumer research
27
Journal of business-to-business marketing
25
Journal of strategic marketing
25
Journal of marketing communications
19
Journal of the Academy of Marketing Science
18
Journal of marketing
17
Journal of marketing management : MM
17
Springer eBook Collection
15
Gabler Edition Wissenschaft
14
International marketing review
14
European journal of operational research : EJOR
13
Marketing intelligence & planning
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Cogent business & management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Springer Proceedings in Business and Economics
11
Journal of promotion management : JPM
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Springer eBook Collection / Business and Economics
9
The marketing review
9
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of production economics
8
International journal of retail and distribution management
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
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ECONIS (ZBW)
15
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1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
3
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
6
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
7
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
8
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
9
Management der Preisoptik zur Markenprofilierung des Einzelhandels : eine komparative Wirkungsanalyse von Preisnachlässen und Zugaben bei langlebigen Konsumgütern
Launspach, Julia
-
2014
Persistent link: https://www.econbiz.de/10013430917
Saved in:
10
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
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