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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Social Web"
~subject:"Vertrauen"
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Einzelhandel
Social Web
Vertrauen
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
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Beziehungsmarketing
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Relationship marketing
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
153
Journal of retailing and consumer services
146
Industrial marketing management : the international journal for industrial and high-tech firms
83
The journal of product & brand management
82
The journal of brand management : an international journal
80
International journal of internet marketing and advertising : IJIMA
51
SpringerLink / Bücher
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of business & industrial marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of retailing
31
The international review of retail, distribution and consumer research
30
International journal of retail & distribution management
29
Journal of marketing management : MM
29
Journal of promotion management : innovations in planning and applied research
28
Marketing intelligence & planning
25
Journal of marketing communications
23
Business horizons
22
European journal of marketing : EJM
21
International journal of advertising : the review of marketing communications
21
Cogent business & management
20
Journal of marketing
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of internet commerce
19
International journal of electronic marketing and retailing : IJEMR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of business-to-business marketing
18
Psychology & marketing
18
Springer eBook Collection
18
International journal of hospitality management
17
Journal of fashion marketing and management
17
Journal of the Academy of Marketing Science
17
Tourism management : research, policies, practice
17
Journal of strategic marketing
16
Innovatives Markenmanagement
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Technological forecasting & social change : an international journal
14
European journal of operational research : EJOR
13
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ECONIS (ZBW)
29
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1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
8
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
9
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand : evidence from Turkey
Semiz, Buket Bora
;
Paylan, Mehmet Ali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2181-2197
Persistent link: https://www.econbiz.de/10014430218
Saved in:
10
Does polychronicity among sales employees develop B2B service recovery? : a dual assessment through ambidextrous leadership
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Waheed, Abdul
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2785-2807
Persistent link: https://www.econbiz.de/10014430285
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