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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Brand loyalty"
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Brand loyalty
Brand
71
Markenartikel
71
Brand management
66
Markenführung
66
Consumer behaviour
65
Konsumentenverhalten
65
Brand image
56
Markenimage
56
Beziehungsmarketing
18
Relationship marketing
18
Markentreue
12
Brand attitude
8
Advertising effects
7
Designation of origin
7
Herkunftsbezeichnung
7
Luxury goods
7
Luxusgüter
7
Werbewirkung
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China
6
Brand trust
5
Internet marketing
5
Online-Marketing
5
Rules of origin
5
Ursprungsregeln
5
Confidence
4
Customer satisfaction
4
Kundenzufriedenheit
4
Product quality
4
Produktqualität
4
Purchase intention
4
Social Web
4
Social web
4
Vertrauen
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Advertising
3
Brand experience
3
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3
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12
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Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Bae, Byung Ryul
1
Block, Martin P.
1
Chen, Jiawen
1
Cleff, Thomas
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Esmaeilpour, Fariba
1
Huang, Stephen Chi-Tsun
1
Ismail, Ahmed Rageh
1
Juang, Tsui-Ju
1
Kim, Sung-Eun
1
Liao, Junyun
1
Linh Giang Truong
1
Mathews, Jose
1
Ngan Giang Truong
1
Pattanayak, J. K.
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Schulz, Don E.
1
Singh, Pankaj Kumar
1
Viet Vinh Vu
1
Walter, Nadine
1
Xie, Jing
1
Özbek, Oğuz
1
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Asia Pacific journal of marketing and logistics
The IUP journal of brand management : IJBRM
The journal of product & brand management
28
Journal of retailing and consumer services
23
The journal of brand management : an international journal
20
Journal of business research : JBR
19
European journal of marketing : EJM
9
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
7
International journal of hospitality management
6
Journal of fashion marketing and management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Australasian marketing journal
5
Cogent business & management
5
Global business review
5
International journal of contemporary hospitality management
5
International journal of retail and distribution management
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of consumer marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Pakistan journal of commerce and social sciences
3
African journal of business and economic research : AJBER
2
African journal of economic and management studies : AJEMS
2
Asian Academy of Management journal : AAMJ
2
Corporate governance : international journal of business in society
2
Corporate reputation review
2
Economic and business review : EBR
2
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ECONIS (ZBW)
12
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1
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10
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12
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date (newest first)
date (oldest first)
1
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
2
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
3
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
4
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
5
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
6
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
7
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
8
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
9
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
10
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
1
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