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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type:"article"
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Search: subject:"Fashion"
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Markenführung
Relationship marketing
Consumer behaviour
36
Fashion
36
Konsumentenverhalten
36
Mode
36
Textile distribution
30
Textilhandel
30
Bekleidungsindustrie
14
Clothing industry
14
Brand management
9
Einzelhandel
9
Online retailing
9
Online-Handel
9
Retail trade
9
Clothing
6
Bekleidung
5
Ladengestaltung
5
Store design
5
Beziehungsmarketing
4
Brand image
4
E-commerce
4
Electronic Commerce
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
COVID-19
3
China
3
Coronavirus
3
Fashion marketing
3
Großbritannien
3
United Kingdom
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Virtual reality
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Virtuelle Realität
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e-commerce
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fashion retailing
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retailing
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12
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English
12
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Park, Hyun Hee
2
Au, Raymond
1
Bai, Yuli
1
Basu, Rituparna
1
Bonetti, Francesca
1
Casidy, Riza
1
Choi, Tsan-Ming
1
Hati, Sri Rahayu Hijrah
1
Jantarat, Jaratchwahn
1
Jeon, Jung Ok
1
Johnson, Kim K. P.
1
Kikuchi, Kazuo
1
Kim, Hye-yŏng
1
Kim, Sang Jin
1
Ko, Eunju
1
Kuhn, Stefanie
1
Lee, Ji Young
1
Lu, Cheng
1
Machida, Ippei
1
Mostert, Pierre
1
Mun, Jung Mee
1
Nuryana, Asti Nafia
1
Sang, Zhencong
1
Shannon, Randall
1
Sondhi, Neena
1
Song, Kun
1
Su, Jin
1
Sullivan, Pauline
1
Tan, Jeanne
1
Yoo, Jiwon
1
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Asia Pacific journal of marketing and logistics
The international review of retail, distribution and consumer research
Journal of fashion marketing and management
49
Journal of retailing and consumer services
36
Journal of business research : JBR
18
Journal of global fashion marketing : JGfM
18
The journal of product & brand management
10
International journal of retail & distribution management
9
The journal of brand management : an international journal
9
Cogent business & management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of business and globalisation : IJBG
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of advertising : the review of marketing communications
4
International journal of retail and distribution management
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
European retail research
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of consumer studies
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of Islamic marketing
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
The IUP journal of brand management : IJBRM
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
Young consumers : insight and ideas for responsible marketers
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Central European business review : CEBR
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Profiling the online premium brand consumers based on their
fashion
orientation
Sondhi, Neena
;
Basu, Rituparna
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
Saved in:
2
The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Lu, Cheng
;
Sang, Zhencong
;
Song, Kun
;
Kikuchi, Kazuo
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2435-2451
Persistent link: https://www.econbiz.de/10013553016
Saved in:
3
Change in brand attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The moderating effects of in-store marketing on the relationships between shopping motivations and loyalty intentions
Jantarat, Jaratchwahn
;
Shannon, Randall
- In:
The international review of retail, distribution and …
26
(
2016
)
5
,
pp. 566-588
Persistent link: https://www.econbiz.de/10011625190
Saved in:
6
Examining the relationships among the brand equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
7
Italian luxury
fashion
brands in China : a retail perspective
Bonetti, Francesca
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 453-477
Persistent link: https://www.econbiz.de/10010384757
Saved in:
8
Linking
fashion
consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
Saved in:
9
How does visual merchandising in
fashion
retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
10
Relationship intention and relationship quality as predictors of clothing retail customers' loyalty
Kuhn, Stefanie
;
Mostert, Pierre
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 206-230
Persistent link: https://www.econbiz.de/10011884121
Saved in:
1
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