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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
Consumer behaviour
187
Konsumentenverhalten
187
Beziehungsmarketing
107
Relationship marketing
107
Brand management
104
Brand image
83
Markenimage
83
Customer satisfaction
57
Kundenzufriedenheit
57
Marketing management
46
Marketingmanagement
46
Brand
43
Markenartikel
43
Dienstleistungsqualität
41
Service quality
41
Lieferkette
37
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China
31
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Lieferantenmanagement
23
Supplier relationship management
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Chen, Jiawen
3
Liao, Junyun
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Bandyopadhyay, Argho
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Casidy, Riza
2
Cheng, Julian Ming Sung
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Dong, Xuebing
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Hu, Yanghong
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Ko, Eunju
2
Le, Angelina Nhat Hanh
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Sarkar, Abhigyan
2
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Thaichon, Park
2
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1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
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Au, Raymond
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1
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1
Basfirinci, Cigdem
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1
Bayram, Pelin
1
Behrendt, Karl
1
Bodet, Guillaume
1
Buchanan-Oliver, Margo
1
Cadeaux, Jack M.
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
704
The international journal of human resource management
589
The journal of brand management : an international journal
564
The journal of product & brand management
387
International journal of human resource management
311
Journal of retailing and consumer services
290
Human resource management
247
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
115
Cogent business & management
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Journal of strategic marketing
111
SpringerLink / Bücher
108
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Business horizons
87
European journal of international management : EJIM
86
Global business review
85
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
Journal of marketing
81
Harvard business review : HBR
78
International journal of human resources development and management : IJHRDM
78
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
104
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1
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10
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104
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date (oldest first)
1
Motivation for users'
knowledge
-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
2
Decoding influencer marketing from a community perspective : typologies and marketing
management
implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
3
Brand
management
in a situation of an economic crisis : methods of strengthening the brand value in the scope of emerging markets
Drewniak, Rafał
;
Karaszewski, Robert
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011622841
Saved in:
4
How suppliers category
management
policy influences category sales performance
Chun, Dal-young
;
Cadeaux, Jack M.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
2
,
pp. 222-231
Persistent link: https://www.econbiz.de/10003977215
Saved in:
5
Delicious promoter of the restaurant business : measuring impact of supply chain, brand personality and CSR on brand equity development
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2521-2537
Persistent link: https://www.econbiz.de/10014430264
Saved in:
6
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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