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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Advertising"
~subject:"Purchase intention"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Purchase intention
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketing management
21
Marketingmanagement
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Vertrauen
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Innovation adoption
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Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Werbung
18
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India
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Article
35
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Article in journal
Government document
Konferenzbeitrag
Aufsatz in Zeitschrift
35
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English
35
Author
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Misra, Richa
2
Shukla, Mahima
2
Almossawi, Mohammed M.
1
Apil, Ali Riza
1
Aulia, Carrine K.
1
Bandyopadhyay, Argho
1
Bhaduri, Gargi
1
Bouslama, Neji
1
Casidy, Riza
1
Chang, Angela Wen-yu
1
Chang, Chun-Ming
1
Chang, En Chi
1
Chen, Chien-Wen
1
Chen, Wen-Kuo
1
Chen, Yangyang
1
Chen, Yao
1
Cheng, Calvin
1
Cheng, Julian Ming Sung
1
Cheng, Ya-Yun
1
Chiu, Weisheng
1
Cho, Heetae
1
Choi, Beomjoon
1
Chou, Szu-Yu
1
Chow, Clement S. F.
1
Copeland, Lauren Reiter
1
Dang Huu Phuc
1
Dix, Steve
1
Fazli-Salehi, Reza
1
Fogel, Joshua
1
Grace, Debra
1
Guo, Xiaoling
1
Guo, Xixuan
1
Hanzaei, Kambiz Heidarzadeh
1
Hong, You Jeong
1
Huang, Ouya
1
Jain, Vranda
1
Jamieson, Kyle
1
Jaspreet Kaur
1
Jayawardena, Nirma Sadamali
1
Jiang, Zihao
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
131
International journal of advertising : the review of marketing communications
109
Journal of marketing communications
95
Journal of retailing and consumer services
93
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
60
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
41
Journal of advertising
39
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Marketing intelligence & planning
23
Journal of Islamic marketing
21
Marketing letters : a journal of research in marketing
20
The journal of product & brand management
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
The journal of consumer marketing
19
International journal of hospitality management
18
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
International journal of consumer studies
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Technological forecasting & social change : an international journal
16
Young consumers : insight and ideas for responsible marketers
16
European journal of marketing
15
Journal of business ethics : JOBE
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing : ZFP ; journal of research and management
15
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ECONIS (ZBW)
35
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1
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
2
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
3
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
4
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
5
Understanding Chinese Gen Z and their online shopping intentions through TAM
Copeland, Lauren Reiter
;
Bhaduri, Gargi
;
Huang, Ouya
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2361-2376
Persistent link: https://www.econbiz.de/10014430242
Saved in:
6
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
7
What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming
;
Yen, Chiahui
;
Chou, Szu-Yu
;
Lo, Wen-Wan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
Saved in:
8
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
9
Being natural is aesthetic : the effects of "natural" labeling on lay beliefs and the purchase intention of unattractive produce
Wang, Haiyan
;
Li, Huijuan
;
Zhao, Yinfei
;
Xi, Nannan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1759-1773
Persistent link: https://www.econbiz.de/10014315859
Saved in:
10
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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