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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Advertising"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
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Social web
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E-commerce
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Electronic Commerce
23
Confidence
21
Marketing management
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Marketingmanagement
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Vertrauen
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Purchase intention
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Innovation adoption
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Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Werbung
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Einzelhandel
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India
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Article in journal
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Konferenzbeitrag
Aufsatz in Zeitschrift
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English
18
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Almossawi, Mohammed M.
1
Apil, Ali Riza
1
Bandyopadhyay, Argho
1
Casidy, Riza
1
Chang, En Chi
1
Chen, Chien-Wen
1
Chen, Wen-Kuo
1
Cheng, Calvin
1
Chiu, Weisheng
1
Cho, Heetae
1
Choi, Beomjoon
1
Chow, Clement S. F.
1
Dix, Steve
1
Fogel, Joshua
1
Grace, Debra
1
Hanzaei, Kambiz Heidarzadeh
1
Hong, You Jeong
1
Jamieson, Kyle
1
Jayawardena, Nirma Sadamali
1
Jiang, Zihao
1
Kara, Ali
1
Kaynak, Erdener
1
Kumar, Prashant
1
Lee, Joseph Lok-Man
1
Lee, Kyogu
1
Ling, Chia-Ju
1
Liu, Vanessa
1
Mai Ngoc Khuong
1
Mansourian, Yazdan
1
Nallaperuma, Kaushalya
1
Nashtaee, Mitra Shabani
1
Nayak, Jogendra Kumar
1
Pornpitakpan, Chanthika
1
Quach, Sara
1
Ross, Mitchell
1
Septianto, Felix
1
Setton, Marcelle Kim
1
Shi, Jiarong
1
Shimul, Anwar Sadat
1
Singh, Rashmi
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Asia Pacific journal of marketing and logistics
International journal of advertising : the review of marketing communications
109
Journal of business research : JBR
98
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
60
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Marketing : ZFP ; journal of research and management
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
18
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1
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
4
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
5
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
6
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
7
Advertising with scarcity messages and attitudes for luxury skin-care products
Fogel, Joshua
;
Setton, Marcelle Kim
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2285-2298
Persistent link: https://www.econbiz.de/10013552995
Saved in:
8
COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
Cho, Heetae
;
Chiu, Weisheng
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2299-2313
Persistent link: https://www.econbiz.de/10013552999
Saved in:
9
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
Saved in:
10
How to develop brand attachment in various product categories?
Nashtaee, Mitra Shabani
;
Hanzaei, Kambiz Heidarzadeh
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
Saved in:
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