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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Marketing management"
~subject:"USA"
~subject:"Werbewirkung"
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Marketing management
USA
Werbewirkung
Brand management
104
Markenführung
104
Consumer behaviour
84
Konsumentenverhalten
84
Brand image
70
Markenimage
70
Brand
43
Markenartikel
43
Beziehungsmarketing
29
Relationship marketing
29
Social Web
12
Social web
12
Customer satisfaction
11
Kundenzufriedenheit
11
Brand loyalty
10
Markentreue
10
Advertising effects
9
China
9
Internet marketing
9
Online-Marketing
9
Brand attitude
8
Confidence
8
Designation of origin
8
Herkunftsbezeichnung
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Luxury goods
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Luxusgüter
8
Marketingmanagement
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Vertrauen
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Fashion
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Advertising
6
B-to-B-Marketing
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Business-to-business marketing
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Aljuhmani, Hasan Yousef
1
Bandyopadhyay, Argho
1
Bayram, Pelin
1
Buchanan-Oliver, Margo
1
Casidy, Riza
1
Chan-Olmsted, Sylvia M.
1
Chang, En Chi
1
Cheng, Kwang-Hwee
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Choi, Beomjoon
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Elrehail, Hamzah
1
Fazli-Salehi, Reza
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Ge, Jiaoju
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Guo, Chiquan
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1
Hong, You Jeong
1
Jiang, Huanshu
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Lee, Kyogu
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Madadi, Rozbeh
1
Mansourian, Yazdan
1
Nallaperuma, Kaushalya
1
Nashtaee, Mitra Shabani
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Park, Hyun Hee
1
Peng, Luluo
1
Pornpitakpan, Chanthika
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Samarah, Tariq
1
Seo, Yuri
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Septianto, Felix
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Torres, Ivonne M.
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Wang, Danping
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Wang, Rang
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Wang, Yong Jian
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Wei, Yuting
1
Yao, Jie
1
Yoo, Boonghee
1
Yuan, Yizhou
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Zhang, Xiaodan
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Asia Pacific journal of marketing and logistics
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of business research : JBR
108
The journal of brand management : an international journal
94
The journal of product & brand management
81
The journal of business & industrial marketing
59
Journal of marketing communications
57
International journal of advertising : the review of marketing communications
49
Journal of retailing and consumer services
39
SpringerLink / Bücher
39
Journal of business-to-business marketing
36
Journal of strategic marketing
36
European journal of marketing : EJM
35
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
31
Journal of promotion management : JPM
31
Psychology & marketing
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing management : MM
24
Journal of the Academy of Marketing Science
24
International journal of internet marketing and advertising : IJIMA
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Marketing intelligence & planning
23
Journal of marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
International journal of hospitality management
18
Journal of marketing research : JMR
18
Marketing letters : a journal of research in marketing
18
Gabler Edition Wissenschaft
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing : ZFP ; journal of research and management
15
Business horizons
14
Journal of global marketing
14
Springer eBook Collection / Business and Economics
14
The IUP journal of brand management : IJBRM
14
International marketing review
13
Springer eBook Collection
13
The journal of consumer marketing
13
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ECONIS (ZBW)
17
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
3
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
4
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
5
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
6
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
7
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
8
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
9
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
10
How to develop brand attachment in various product categories?
Nashtaee, Mitra Shabani
;
Hanzaei, Kambiz Heidarzadeh
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
Saved in:
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