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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Search: subject:"Luxury goods"
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Luxury goods
16
Luxusgüter
16
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
8
Markenführung
8
Luxury
6
Brand
3
Fashion
3
Markenartikel
3
Mode
3
Advertising
2
Advertising effects
2
Bekleidungsindustrie
2
Clothing industry
2
Luxury brands
2
Marketing management
2
Marketingmanagement
2
Self-congruity
2
Werbewirkung
2
Werbung
2
Actual self-concept
1
Advertising skepticism
1
Agenda-setting theory
1
Attitudes
1
Attitudes and purchase intentions
1
Brand strategy
1
Brands
1
COVID-19
1
Cognition
1
Cognitive flexibility
1
Collectivist-individualistic
1
Consumer happiness
1
Consumption behavior
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Countdown timer
1
Counterfeit luxury goods
1
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14
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16
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English
16
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Ko, Eunju
2
Kumagai, Ken
2
Bandyopadhyay, Argho
1
Buchanan-Oliver, Margo
1
Casidy, Riza
1
Cheng, Kwang-Hwee
1
Feng, Jiao
1
Fogel, Joshua
1
Fratocchi, Luciano
1
Hati, Sri Rahayu Hijrah
1
Ho Huy Tuu
1
Jiang, Qi
1
Kikuchi, Kazuo
1
Kim, Jongdae
1
Kim, Kyung Hoon
1
Kim, Miyea
1
Kim, Sang Jin
1
Kim, Sang-hoon
1
Ko, Jisu
1
Kwon, Jung Eun
1
Lascu, Dana-Nicoleta
1
Lau, Antonio K. W.
1
Le Chi Cong
1
Li, Guoxin
1
Lu, Cheng
1
Machida, Ippei
1
Manrai, Ajay K.
1
Nagasawa, Shin'ya
1
Nallaperuma, Kaushalya
1
Ndereyimana, Charmant Sengabira
1
Nuryana, Asti Nafia
1
Olsen, Svein O.
1
Pace, Stefano
1
Pang, Wonbae
1
Sang, Zhencong
1
Seo, Yuri
1
Septianto, Felix
1
Setton, Marcelle Kim
1
Song, Kun
1
Tan, Kay Chuan
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
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ECONIS (ZBW)
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1
Luxury
goods
and their counterfeits in Sub-Saharan Africa : a conceptual model of counterfeit luxury purchase intentions and empirical test
Ndereyimana, Charmant Sengabira
;
Lau, Antonio K. W.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013391028
Saved in:
2
Luxury brands and corporate social responsibility (CSR) : exploring the differences between traditional and new luxury
Kwon, Jung Eun
;
Kim, Jongdae
;
Kim, Sang-hoon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014486649
Saved in:
3
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
4
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
5
Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Kumagai, Ken
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014430195
Saved in:
6
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
7
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
Yu, Fan
;
Zheng, Ran
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1303-1323
Persistent link: https://www.econbiz.de/10013391045
Saved in:
9
Hedonic shopping experience, subjective well-being and brand luxury : a comparative discussion of physical stores and e-retailers
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1809-1826
Persistent link: https://www.econbiz.de/10013391134
Saved in:
10
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
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