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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
4
Loyalty program
4
Beziehungsmarketing
2
Online retailing
2
Online-Handel
2
Relationship marketing
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Reward type
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Anreiz
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China
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Compensation system
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Consumer incentives
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Cross-country study
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Digital coupons
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E-commerce
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Einzelhandel
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Electronic Commerce
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Fashion
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Fashion retailing
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Incentives
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Innovation adoption
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Innovationsakzeptanz
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Leistungsanreiz
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Loyalty programme
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Mobile Business
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Mobile business
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Mobile communications
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Mobile couponing
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Mobile deal-seeking
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Mobile shopping intention
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Mobilkommunikation
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Mode
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Participation intention
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Performance incentive
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Point leaderboard
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Chokkannan, Pradeepkumar
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Lu, Cuilian
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Pattusamy, Murugan
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Saripalli, Bhavani Shankar
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Teichert, Thorsten
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Tercia, Christiana Yosevina
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Wang, Jingwen
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Yu Yi
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Zhang, Jun
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Zhou, Yanju
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
2
A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun
;
Wang, Jingwen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
Saved in:
3
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
4
Cultural context in word-of-mouth activity : how consumers respond to monetary incentives in WOM
Tercia, Christiana Yosevina
;
Teichert, Thorsten
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 827-840
Persistent link: https://www.econbiz.de/10011616834
Saved in:
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