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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
391
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391
Beziehungsmarketing
107
Relationship marketing
107
Brand image
106
Markenimage
106
Brand management
104
Markenführung
104
Customer satisfaction
85
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85
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80
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63
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50
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Liu, Matthew Tingchi
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9
Thaichon, Park
9
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Wen, Jun
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Ko, Eunju
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Septianto, Felix
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Yang, Feng
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Cahoon, Stephen
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Casidy, Riza
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Chiu, Weisheng
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Fam, Kim Shyan
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Farzana Quoquab
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Ho Huy Tuu
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Jihad Mohammad
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Yang, Zhilin
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3
Akhtar, Nadeem
3
Ang, Sheng
3
Brock, James L.
3
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Asia Pacific journal of marketing and logistics
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
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23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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14,685
CESifo Working Paper
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ECONIS (ZBW)
720
OLC EcoSci
114
USB Cologne (EcoSocSci)
4
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838
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11
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
12
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds : are there differences between “buyers” and “non-buyers”?...
Tan, Kim-Lim
;
Hii, Ivy S. H.
;
Lim Xin Jean
;
Wong, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10014486653
Saved in:
13
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
14
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
15
How broadcasters' characteristics affect viewers' loyalty : the role of parasocial relationships
Liu, Wei
;
Wang, Zongshui
;
Jian, Ling
;
Sun, Zhuo
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 241-259
Persistent link: https://www.econbiz.de/10014486686
Saved in:
16
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
17
The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions : a connected store experiment
El Abed, Mehdi
;
Castro-Lopez, Adrian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 715-735
Persistent link: https://www.econbiz.de/10014486773
Saved in:
18
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
19
The impact of normative appeals and affective priming on public service announcements (PSAs) : a moderating role of self-construals
Ding, Jia
;
Ying, Ming
;
Chu, Guangzhi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 496-511
Persistent link: https://www.econbiz.de/10014486753
Saved in:
20
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
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