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~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Septianto, Felix"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"E-commerce"
~subject:"Indien"
~subject:"International marketing"
~subject:"Retail trade"
~subject:"Satisfaction"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
E-commerce
Indien
International marketing
Retail trade
Satisfaction
Virales Marketing
Konsumentenverhalten
34
Brand management
14
Markenführung
14
Relationship marketing
13
Beziehungsmarketing
12
Bibliometrics
9
Bibliometrie
9
Brand image
8
Emotion
8
Markenimage
8
Digitization
6
Zufriedenheit
6
Advertising
5
Advertising effects
5
Brand
5
Luxury goods
5
Luxusgüter
5
Werbewirkung
5
Customer satisfaction
4
Kundenzufriedenheit
4
Markenartikel
4
Social Web
4
Social web
4
Systematic literature review
4
Viral marketing
4
Werbung
4
Cultural identity
3
Customer integration
3
Dienstleistungsqualität
3
Einzelhandel
3
Electronic Commerce
3
Entrepreneurship
3
Entrepreneurship approach
3
Innovation
3
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Undetermined
36
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43
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Article in journal
Aufsatz in Zeitschrift
43
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Septianto, Felix
Laroche, Michel
33
Ko, Eunju
24
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Pereira, Vijay
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Oghazi, Pejvak
12
Sharma, Piyush
12
Shukla, Paurav
12
Chebat, Jean-Charles
11
Dwivedi, Yogesh Kumar
11
Richard, Marie-Odile
11
Seo, Yuri
11
Teng, Lefa
11
Vrontis, Demetris
11
Balaji, M. S.
10
Behl, Abhishek
10
Filieri, Raffaele
10
Melewar, T. C.
10
Papadopoulos, Nicolas G.
10
Parida, Vinit
10
Veloutsou, Cleopatra
10
Wang, Cheng Lu
10
Christodoulides, George
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Arslanagic-Kalajdzic, Maja
8
Babin, Barry J.
8
Balabanis, George
8
Chatterjee, Sheshadri
8
Choi, Jeonghye
8
Dennis, Charles
8
Fastoso, Fernando
8
Foroudi, Pantea
8
Gupta, Suraksha
8
Guzman, Francisco
8
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Asian journal of business ethics : AJBE
European management review : EMR
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
33
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
International journal of consumer studies
5
Journal of marketing theory and practice
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of market research
4
Business strategy and the environment
3
European management journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service research : JSR
3
The journal of services marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Asia Pacific business review
1
Australasian marketing journal
1
Australian journal of management
1
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
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43
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1
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
6
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
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