//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Indien
Virales Marketing
Konsumentenverhalten
37
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
11
Brand management
10
Markenführung
10
Online-Marketing
10
Viral marketing
10
Social Web
9
Social web
9
Brand image
7
Einzelhandel
7
Markenimage
7
Retail trade
7
Dienstleistungsqualität
6
Online retailing
6
Online-Handel
6
Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
5
Meta-Analyse
5
Meta-analysis
5
Advertising effects
4
Artificial intelligence
4
Brand
4
Confidence
4
E-commerce
4
Electronic Commerce
4
Emotion
4
Innovation adoption
4
Innovationsakzeptanz
4
Markenartikel
4
Vertrauen
4
Werbewirkung
4
Adoption
3
Advertising
3
Bibliometrics
3
Bibliometrie
3
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
39
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Roy, Sanjit
Laroche, Michel
33
Septianto, Felix
27
Ko, Eunju
23
Paul, Justin
22
Prentice, Catherine
21
Cleveland, Mark
20
Park, Jungkun
19
Dhir, Amandeep
18
Diamantopoulos, Adamantios
18
Rana, Nripendra P.
18
Chebat, Jean-Charles
16
Sharma, Piyush
16
Thaichon, Park
16
Jebarajakirthy, Charles
15
Pantano, Eleonora
15
Valette-Florence, Pierre
15
Richard, Marie-Odile
14
Kaur, Puneet
13
Klaus, Philipp
13
Talwar, Shalini
13
Balaji, M. S.
12
Bartikowski, Boris
12
Das, Gopal
12
Japutra, Arnold
12
Lombart, Cindy
12
Otterbring, Tobias
12
Sands, Sean
12
Shukla, Paurav
12
Babin, Barry J.
11
Dennis, Charles
11
Kukar-Kinney, Monika
11
Lunardo, Renaud
11
Mortimer, Gary
11
Pereira, Vijay
11
Seo, Yuri
11
Christodoulides, George
10
Gustafsson, Anders
10
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
10
more ...
less ...
Published in...
All
Asian journal of business ethics : AJBE
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
International journal of Indian culture and business management
11
European journal of marketing : EJM
6
The marketing review
6
Information systems management
5
Journal of strategic marketing
5
Technological forecasting & social change : an international journal
5
Journal of marketing theory and practice
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic government : EG; an international journal
2
European journal of marketing
2
International journal of bank marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of service research : JSR
2
Psychology & marketing
2
Benchmarking : an international journal
1
British journal of management
1
Electronic commerce research
1
European journal of innovation management : EJIM
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of service theory and practice
1
Operations management research : OMR ; advancing practice through theory
1
The international journal of bank marketing : IJBM
1
The international journal of logistics management
1
The journal of consumer marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
2
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
7
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
8
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
9
Does retail type matter? : consumer responses to channel integration in omni-channel retailing
Lim, Xin-Jean
;
Cheah, Jun-Hwa
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364462
Saved in:
10
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->