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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Tourism management : research, policies, practice"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Kim, Jungkeun"
~person:"Merchant, Altaf"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
19
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Advertising
5
Brand
5
Brand heritage
5
Markenartikel
5
Nostalgia
5
Advertising effects
4
Werbewirkung
4
Werbung
4
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Kulturgüter
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Relationship marketing
3
Scale development
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Article in journal
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19
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English
Malay (macrolanguage)
Author
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Darley, William K.
Kim, Jungkeun
Merchant, Altaf
Spence, Charles
Sung, Yongjun
Laroche, Michel
28
Ko, Eunju
23
Cleveland, Mark
16
Filieri, Raffaele
15
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Seo, Yuri
13
Bartikowski, Boris
12
Septianto, Felix
12
Dwivedi, Yogesh Kumar
11
Shukla, Paurav
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Romaniuk, Jenni
10
Kukar-Kinney, Monika
9
Mattila, Anna S.
9
Phau, Ian
9
Taheri, Babak
9
Beatty, Sharon E.
8
Bigné Alcañiz, J. Enrique
8
Choi, Jeonghye
8
Donthu, Naveen
8
Gentina, Elodie
8
Gursoy, Dogan
8
Kim, Kyung Hoon
8
Megehee, Carol M.
8
Roy, Rajat
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Dawes, John
7
Dennis, Charles
7
Flavián Blanco, Carlos
7
Geuens, Maggie
7
Gupta, Suraksha
7
Harrigan, Paul
7
Krishen, Anjala S.
7
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Australasian marketing journal
Journal of business research : JBR
Journal of consumer behaviour : an international research review
Tourism management : research, policies, practice
Psychology & marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Marketing letters : a journal of research in marketing
6
International journal of advertising : the review of marketing communications
5
Journal of retailing and consumer services
5
International journal of advertising : the quarterly review of marketing communications
4
The journal of brand management : an international journal
4
European journal of marketing
3
International journal of hospitality management
2
Journal of marketing communications
2
Journal of travel and tourism marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of asset management
1
The journal of product & brand management
1
Tourism review
1
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ECONIS (ZBW)
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19
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1
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
2
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
3
Impact of preciseness of price presentation on the magnitude of compromise and decoy effects
Cui, Yuanyuan
;
Kim, Seongseop
;
Kim, Jungkeun
- In:
Journal of business research : JBR
132
(
2021
),
pp. 641-652
Persistent link: https://www.econbiz.de/10012581647
Saved in:
4
Multisensory consumer-computer interaction
Velasco, Carlos
;
Sunaga, Tsutomu
;
Narumi, Takuji
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
Saved in:
5
Impact of the perceived threat of COVID-19 on variety-seeking
Kim, Jungkeun
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 108-116
Persistent link: https://www.econbiz.de/10012599966
Saved in:
6
The influence of preciseness of price information on the travel option choice
Kim, Jungkeun
;
Cui, Yuanyuan
;
Choi, Choongbeom
;
Lee, …
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012237286
Saved in:
7
A sprinkle of emotions vs a pinch of crossmodality : towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences
Reinoso-Carvalho, Felipe
;
Gunn, Laura
;
Molina, German
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 389-399
Persistent link: https://www.econbiz.de/10012286527
Saved in:
8
What makes materialistic consumers more ethical? : self-benefit vs. other-benefit appeals
Ryoo, Yuhosua
;
Sung, Yongjun
;
Chechelnytska, Inna
- In:
Journal of business research : JBR
110
(
2020
),
pp. 173-183
Persistent link: https://www.econbiz.de/10012237836
Saved in:
9
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
10
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
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