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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of service management"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Das, Gopal"
~person:"Hollebeek, Linda D."
~person:"Kim, Jungkeun"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Sozialer Status"
~type_genre:"Article in journal"
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Consumer behaviour
Online-Marketing
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Konsumentenverhalten
30
Beziehungsmarketing
9
Relationship marketing
9
Advertising effects
5
Bibliometrics
5
Bibliometrie
5
Werbewirkung
5
Brand image
4
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4
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Darley, William K.
Das, Gopal
Hollebeek, Linda D.
Kim, Jungkeun
Spence, Charles
Sung, Yongjun
Woodside, Arch G.
12
Yi, Youjae
10
Aksoy, Lerzan
7
Wirtz, Jochen
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East, Robert
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Septianto, Felix
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Tal, Aner
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Australasian marketing journal
Journal of service management
Psychology & marketing
Journal of retailing and consumer services
19
Journal of business research : JBR
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Marketing intelligence & planning
6
Marketing letters : a journal of research in marketing
6
The journal of services marketing
6
International journal of advertising : the review of marketing communications
5
The journal of brand management : an international journal
4
European journal of marketing
3
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of strategic marketing
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Global business review
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International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
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Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of creating value
1
Journal of destination marketing & management
1
Journal of fashion marketing and management
1
Journal of food products marketing
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ECONIS (ZBW)
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1
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
2
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
3
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
4
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
5
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
6
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
7
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
8
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
9
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices
Park, Jooyoung
;
Kim, Jungkeun
;
Jhang, Jihoon
;
Lee, Jacob C.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 370-389
Persistent link: https://www.econbiz.de/10012796110
Saved in:
10
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
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