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~isPartOf:"Australasian marketing journal"
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Consumer behaviour
159
Konsumentenverhalten
159
Beziehungsmarketing
43
Relationship marketing
43
Australia
42
Australien
42
Brand management
33
Markenführung
33
Brand image
28
Markenimage
28
Customer satisfaction
27
Kundenzufriedenheit
27
USA
27
United States
27
Dienstleistungsqualität
26
Service quality
26
Marketing
25
Marketing management
21
Marketingmanagement
21
Brand
20
Emotion
19
Lieferantenmanagement
19
Markenartikel
19
Supplier relationship management
19
Advertising
18
Einzelhandel
18
Retail trade
18
Theory
18
Werbung
18
Advertising effects
17
Social Web
17
Social web
17
Theorie
17
Werbewirkung
17
Internet marketing
16
Online-Marketing
16
Viral marketing
16
Virales Marketing
16
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15
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484
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13
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485
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485
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18
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Conference paper
9
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9
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3
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3
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2
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2
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1
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English
488
Undetermined
9
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Layton, Roger A.
13
Romaniuk, Jenni
9
Wilkinson, Ian F.
9
Phau, Ian
8
Uncles, Mark D.
8
Young, Louise
8
Brennan, Linda
7
East, Robert
7
Brodie, Roderick J.
6
Kim, Jungkeun
6
Rossiter, John R.
6
Soutar, Geoffrey N.
6
Sullivan Mort, Gillian
6
Woodside, Arch G.
6
Lee, Richard
5
Lomax, Wendy
5
Lu, Vinh Nhat
5
Nenycz-Thiel, Magda
5
Ngo, Liem Viet
5
Russell-Bennett, Rebekah
5
Baxter, Roger
4
D'Alessandro, Steven
4
De Villiers, Rouxelle
4
Fry, Marie-Louise
4
Helm, Sabrina
4
Jones, Sandra C.
4
Kleinaltenkamp, Michael
4
McNeill, Lisa S.
4
Nguyen, Cathy
4
Patterson, Paul G.
4
Pornpitakpan, Chanthika
4
Reid, Mike
4
Trinh, Giang
4
von der Heidt, Tania
4
Binney, Wayne
3
Bogomolova, Svetlana
3
Brace-Govan, Jan
3
Carlson, Jamie
3
Chad, Paul
3
Conduit, Jodie
3
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Australian and New Zealand Marketing Academy
1
Panel Discussion of Roger A. Layton's "There Could Be More to Marketing Than You Might Have Thought!" <2016, Dublin>
1
Published in...
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Australasian marketing journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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Source
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ECONIS (ZBW)
485
OLC EcoSci
9
USB Cologne (EcoSocSci)
3
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201
Who shops at local farmers' markets? : committed loyals, experiencers and produce-orientated consumers
McNeill, Lisa S.
;
Hale, Olivia
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 135-140
Persistent link: https://www.econbiz.de/10011527541
Saved in:
202
Australian consumers' decision-making styles for everyday products
Nayeem, Tahmid
;
Baxter, Stacey M.
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 67-74
Persistent link: https://www.econbiz.de/10011284744
Saved in:
203
The bride who decides : feminine rituals of bridal gown purchase as a rite of passage
Sykes, Katherine
;
Brace-Govan, Jan
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 277-285
Persistent link: https://www.econbiz.de/10011419417
Saved in:
204
Citations as a currency : every performance measure creates its own behaviour ; commentary on the Soutar, Wilkinson, & Young article
Oppewal, Harmen
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 162-164
Persistent link: https://www.econbiz.de/10011338622
Saved in:
205
Commentary : why you must use my C-OAR-SE method
Rossiter, John R.
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 259-260
Persistent link: https://www.econbiz.de/10011383331
Saved in:
206
The common threads of national cultures
Venaik, Sunil
;
Brewer, Paul
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10011284742
Saved in:
207
The complexity of trust in business collaborations
Jarratt, Denise
;
Ceric, Arnela
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011284768
Saved in:
208
Consumption of young xin yimin : the role of identity and tacit motives
Ahmed, Tanvir
;
Sullivan Mort, Gillian
;
D'Souza, Clare
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 311-318
Persistent link: https://www.econbiz.de/10011419484
Saved in:
209
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala
;
Checchinato, Francesca
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
Saved in:
210
Culture change and globalization : the unresolved debate between cross-national and cross-cultural classifications
Ladhari, Riadh
;
Souiden, Nizar
;
Choi, Yong-Hoon
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10011383322
Saved in:
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