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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Septianto, Felix"
~subject:"Corporate social responsibility"
~subject:"Emotion"
~subject:"Fundraising"
~subject:"Werbewirkung"
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Septianto, Felix
Ladhari, Riadh
4
Prentice, Catherine
4
Chebat, Jean-Charles
3
Chiew, Tung Moi
3
Kumar, Sushant
3
Ngo, Liem Viet
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Park, Jungkun
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Surachartkumtonkun, Jiraporn
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Thi Nguyet Que Nguyen
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of retailing and consumer services
Journal of business research : JBR
6
European journal of marketing
3
Australasian marketing journal
2
Marketing letters : a journal of research in marketing
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Australian journal of management
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ECONIS (ZBW)
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1
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
2
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
3
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
4
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
5
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
6
The congruence effect between product emotional appeal and country-based emotion : the moderating role of country-of-origin
Septianto, Felix
;
Chiew, Tung Moi
;
Thai, Nguyen T.
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132220
Saved in:
7
Anger punishes, compassion forgives : how discrete emotions mitigate double standards in consumer ethical judgment
Septianto, Felix
;
Tjiptono, Fandy
;
Kusumasondjaja, Sony
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171890
Saved in:
8
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
9
The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix
;
Chiew, Tung Moi
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011904300
Saved in:
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