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~isPartOf:"Autohaus"
~isPartOf:"International journal of economic issues : IJEI"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
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Advertising
Sales promotion
69
Verkaufsförderung
69
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Advertising effects
10
Beziehungsmarketing
10
Relationship marketing
10
Werbewirkung
10
Werbung
10
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertisement
5
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5
Einzelhandelspreis
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Indien
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Low-cost strategy
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5
Ländliche Entwicklung
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Ländlicher Raum
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Marketing management
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Marketingmanagement
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5
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Jain, Amit
5
Malik, Garima
5
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Barrales-Molina, Vanesa
1
Brachat, Hannes
1
Cohen, Justin
1
Faulkner, Margaret
1
Malekian, Yaser
1
Nguyen, Cathy
1
Rasti-Barzoki, Morteza
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1
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Autohaus
International journal of economic issues : IJEI
Journal of retailing and consumer services
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
American journal of agricultural economics
2
European journal of marketing : EJM
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing : JIMA
2
Journal of marketing
2
The McGraw-Hill/Irwin series in marketing
2
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Applied economics
1
Arbeitspapier / Universität zu Köln, Seminar für Allgemeine Betriebswirtschaftslehre, Handel und Distribution
1
Asia Pacific journal of marketing and logistics
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
CPB discussion paper
1
Competitive edge management series
1
Cutting edge international research
1
Der Handel. Edition / Enzyklopädie des Handels
1
Discussion paper / Centre for International Economic Studies, University of Adelaide
1
Domestic commerce series
1
Eastern economic journal
1
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1
Economics & finance notes
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Enzyklopädie des Handels
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
1
Experiences in Marketing Management, National Industrial Conference Board
1
Facta Universitatis / Series economics and organization / University of Niš
1
Frontiers of business research in China : selected publications from Chinese universities
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ECONIS (ZBW)
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1
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
2
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
3
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
4
Impact of T.V. advertisement and sales promotion on FMCG in rural India
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
10
(
2017
)
2
,
pp. 187-192
Persistent link: https://www.econbiz.de/10011925112
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
"Impact of T. V. Advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
7
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
8
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
9
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
6
(
2013
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
Saved in:
10
Erlebnis Dialogannahme : [Praxishandbuch für den erfolgreichen Dialog zwischen Kunde und Autohaus]
Brachat, Hannes
(
ed.
);
Wagner, Erwin
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001805912
Saved in:
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