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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Loyalty program"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer promotion"
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Advertising
Consumer behaviour
Loyalty program
Sales promotion
62
Verkaufsförderung
62
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
9
Relationship marketing
9
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertising effects
5
Einzelhandelspreis
5
Kundenbindungsprogramm
5
Low-cost strategy
5
Niedrigpreisstrategie
5
Retail price
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USA
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United States
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Werbewirkung
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Brand
4
Deutschland
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Experiment
4
Germany
4
Markenartikel
4
Perception
4
Price promotion
4
Promotions
4
Store flyers
4
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1
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Article
55
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Article in journal
Aufsatz in Zeitschrift
55
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English
55
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Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
3
Bogomolova, Svetlana
2
Cohen, Justin
2
Abril Barrie, Carmen
1
Alvarez, Antonio M.
1
Andrews, Demetra
1
Andrews, Lynda
1
Antéblian, Blandine
1
Aurier, Philippe
1
Bai, Peijie
1
Ballantine, Paul W.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Nirmalya
1
Barrales-Molina, Vanesa
1
Bech-Larsen, Tino
1
Behe, Bridget K.
1
Bellamkonda, Raja Shekhar
1
Bhukya, Ramulu
1
Blom, Angelica
1
Boto-García, David
1
Brakus, J. Joško
1
Büyükdağ, Naci
1
Carlson, Jeffrey R.
1
Caruso, William
1
Chen, Hang
1
Cheng, Yin-Hui
1
Chuang, Shih-Chieh
1
Corsi, Armando
1
Costa, Sandrine
1
Craig, Adam W.
1
D'Attoma, Ida
1
Dai, Bo
1
De Canio, Francesca
1
Delgado-Ballester, Elena
1
Dennis, Charles
1
Diels, Jana Luisa
1
Driesener, Carl
1
Dunn, Steven
1
Ewing, Michael
1
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Published in...
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Autohaus
Journal of retailing and consumer services
Journal of business research : JBR
27
Journal of retailing
23
Journal of promotion management : JPM
21
Journal of promotion management : innovations in planning and applied research
17
Journal of marketing
15
The international review of retail, distribution and consumer research
15
Journal of marketing research : JMR
13
Marketing letters : a journal of research in marketing
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
11
International journal of retail & distribution management
11
The journal of product & brand management
10
International journal of market research
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Information systems research : ISR
6
Journal of advertising research
6
Journal of consumer behaviour : an international research review
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing communications
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
American journal of agricultural economics
5
European journal of operational research : EJOR
5
International journal of contemporary hospitality management
5
International journal of economic issues : IJEI
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of revenue and pricing management
5
Quantitative marketing and economics : QME
5
The IUP journal of marketing management : IJMM
5
International journal of advertising : the review of marketing communications
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of marketing research
4
Marketing intelligence & planning
4
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ECONIS (ZBW)
55
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
Fear appeals and coping appeals for health product promotion : impulsive purchasing or psychological distancing?
Fu, Shixuan
;
Zheng, Xiaojiang
;
Wang, Hongpeng
;
Luo, Yunzhong
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364492
Saved in:
4
Better or worse? : effects of online promotion habits on customer value : an empirical study
Wang, Qian
;
Chen, Hang
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366323
Saved in:
5
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
6
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
7
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
8
Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi
;
Tatawarthy, Aruna Divya
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
Saved in:
9
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli
;
Luongo, Milena
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013401693
Saved in:
10
Scarcity signaling in sales promotion : An evolutionary perspective of food choice and weight status
Peschel, Anne Odile
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012581862
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