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~isPartOf:"Behavioral operations management in social networks"
~isPartOf:"Boston College working papers in economics"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing"
~subject:"Kundenbindungsprogramm"
~subject:"Supplier relationship management"
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Search: subject_exact:"Rebate"
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Kundenbindungsprogramm
Supplier relationship management
Rabatt
17
Rebate
17
Consumer behaviour
12
Konsumentenverhalten
12
Sales promotion
9
Verkaufsförderung
9
Loyalty program
7
Theorie
6
Theory
6
Preismanagement
4
Pricing strategy
4
Einzelhandel
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Retail trade
3
Beziehungsmarketing
2
Einzelhandelspreis
2
Price promotion
2
Relationship marketing
2
Retail price
2
Targeted coupons
2
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2
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Conditional discounts
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1
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Capizzani, Mario
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1
Clark, Ronald A.
1
Divine, Richard L.
1
Gabel, Sebastian
1
Garber, Michael S.
1
Genchev, Bogdan
1
Goldsmith, Ronald E.
1
González, Jorge
1
Guhl, Daniel
1
Hong, Zhao
1
Liu, Huan
1
Lobschat, Lara
1
Mortimer, Julie Holland
1
Osuna, Ignacio
1
Spralls, Samuel A.
1
Su, Meng
1
Sun, Luping
1
Verhoef, Peter C.
1
Wilson, John G.
1
Zboja, James J.
1
Zheng, Xiaona
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Behavioral operations management in social networks
Boston College working papers in economics
Journal of promotion management : JPM
Journal of retailing
International journal of production economics
8
Journal of retailing and consumer services
8
European journal of operational research : EJOR
7
NBER Working Paper
5
NBER working paper series
5
Production and operations management : an international journal of the Production and Operations Management Society
5
Transportation research / E : an international journal
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of production research
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of the Operational Research Society : OR
3
International journal of industrial organization
2
Journal of marketing
2
Journal of revenue and pricing management
2
Marketing letters : a journal of research in marketing
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Rand journal of economics
2
Advances in information systems and management science
1
American business law journal : the official publication of the American Business Law Association
1
American business review
1
Annals of tourism research : ATR ; a social sciences journal
1
Applied economics
1
Auswirkungen des GKV-WSG auf Versorgungsstruktur und Wettbewerbsordnung
1
BGPE discussion paper : Bavarian graduate program in economics
1
Betriebs-Berater : BB
1
CARESS working paper
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Supply Chain von morgen : Lieferfähigkeit im globalen Unternehmen ; digitaler Tagungsband zur 8. Paderborner Frühjahrstagung ; [29. März 2006]
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / Stanford Institute for Economic Policy Research
1
Economics and finance working paper series
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Marktorientiertes Management
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ECONIS (ZBW)
8
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1
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
Empirical evidence on conditional pricing practices
Genchev, Bogdan
;
Mortimer, Julie Holland
-
2016
Persistent link: https://www.econbiz.de/10011514798
Saved in:
4
On the optimality of coupon books
Wilson, John G.
;
Chen, Jing
- In:
Behavioral operations management in social networks
,
(pp. 405-423)
.
2018
Persistent link: https://www.econbiz.de/10011896936
Saved in:
5
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
6
Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
7
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
Saved in:
8
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
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