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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"Creativity and innovation management"
~isPartOf:"Journal of marketing"
~isPartOf:"Methods and tools for effective knowledge life-cycle-management"
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Produktgestaltung
84
Product design
65
Consumer behaviour
13
Innovation management
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13
Theorie
12
Theory
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product design
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Dell'Era, Claudio
4
Le Masson, Pascal
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Weil, Benoit
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Chrysolurēs, Geōrgios
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Frey, Beatrix
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Friedrich-Liebenberg, Andreas
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Landwehr, Jan Rüdiger
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Förderungsgesellschaft Produkt-Marketing
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Beiträge zum Produkt-Marketing
Creativity and innovation management
Journal of marketing
Methods and tools for effective knowledge life-cycle-management
International journal of production research
156
International journal of product development : IJPD
154
International journal of production economics
65
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
48
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
Europäische Hochschulschriften / 5
27
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
The journal of industrial economics
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Management Science
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
California management review
15
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Working papers / Harvard Business School, Division of Research
15
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ECONIS (ZBW)
71
USB Cologne (EcoSocSci)
13
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71
Gestaltung von Anmutungscharakteren : Stile und Looks in der marketingorientierten Produktgestaltung
Hase, Holger
-
1989
Persistent link: https://www.econbiz.de/10004071109
Saved in:
72
Market segmentation, product differentiation, and marketing strategy
Dickson, Peter R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10001052974
Saved in:
73
Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
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74
Anmutungshafte Verpackungsgestaltung als Mittel der Produktpolitik
Medeyros, Monika
-
1982
Persistent link: https://www.econbiz.de/10013432013
Saved in:
75
Zur Analyse von Verständlichkeitsproblemen bei der Gestaltung von Gebrauchsanleitungen
Krautmann, Axel
-
1981
Persistent link: https://www.econbiz.de/10000420816
Saved in:
76
Strategien marktadäquater Programmpolitik
Schewe, Hans-Rüdiger
-
1981
Persistent link: https://www.econbiz.de/10008731900
Saved in:
77
Produktpräsentation : Mittel der Verkaufsförderung im Marketing
Dodt, Ulrich
-
1980
Persistent link: https://www.econbiz.de/10008731902
Saved in:
78
Funktionsprinzipien als Mittel der Produktgestaltung
Bergmann, Carl
-
1979
Persistent link: https://www.econbiz.de/10000600834
Saved in:
79
Funktionsprinzipien als Mittel der Produktgestaltung
Bergmann, Carl
-
1979
Persistent link: https://www.econbiz.de/10009605462
Saved in:
80
Der Stoff als Mittel anmutungshafter Produktgestaltung : Grundzüge einer Materialpsychologie
Schmitz-Maibauer, Heinz H.
-
1976
Persistent link: https://www.econbiz.de/10000418475
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