//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Beiträge zum Produkt-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
20
Theory
20
Product design
11
Produktgestaltung
11
Marketing management
7
Marketingmanagement
7
Produktmarketing
6
Produktmanagement
5
Marketing
4
Product management
4
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Brand image
2
Design
2
Markenimage
2
Perception
2
Psychology of advertising
2
Social psychology
2
Sozialpsychologie
2
Wahrnehmung
2
Werbepsychologie
2
Werbung
2
Advertising
1
Advertising planning
1
Aesthetics
1
Arbeitsverhalten
1
Archetypus
1
Architecture
1
Architektur
1
Avantgarde
1
Bewertung
1
Beziehungsmarketing
1
Brand extension
1
Brand management
1
Cultural identity
1
Customer satisfaction
1
Decision theory
1
Einfluss
1
more ...
less ...
Type of publication
All
Book / Working Paper
20
Type of publication (narrower categories)
All
Hochschulschrift
17
Graue Literatur
16
Non-commercial literature
16
Thesis
12
Bibliografie enthalten
10
Bibliography included
10
Language
All
German
20
Author
All
Bürgers, Andrea
1
Frey, Beatrix
1
Gladbach, Martina
1
Labonté, Edmund
1
Lehnhardt, Jana-Maria
1
Lord, Sascha
1
Lutz, Anja
1
Malaka, Bernward
1
Murzin, Marion
1
Müller, Claudia
1
Schumacher, Nadine Maren
1
Spies, Heinrich
1
Stark, Christian K.
1
Stüwe, Björn
1
Umminger, Peter
1
Vogelsang, Silke
1
Welbers, Georg
1
Weuthen, Ingeborg Gabriele
1
Wilken, Matthias
1
Wöllenstein, Alexandra
1
more ...
less ...
Published in...
All
Beiträge zum Produkt-Marketing
NBER working paper series
6,817
Working paper / National Bureau of Economic Research, Inc.
6,482
NBER Working Paper
6,245
Economics letters
5,234
European journal of operational research : EJOR
4,921
Discussion paper / Centre for Economic Policy Research
4,475
CESifo working papers
3,567
Journal of economic theory
2,892
Working paper
2,666
Journal of economic dynamics & control
2,406
The American economic review
2,357
Discussion paper / Tinbergen Institute
2,345
Computers & operations research : and their applications to problems of world concern ; an international journal
2,336
Journal of economic behavior & organization : JEBO
2,211
Discussion paper series / IZA
2,181
Europäische Hochschulschriften / 5
2,105
International journal of production research
1,930
European economic review : EER
1,918
Games and economic behavior
1,863
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,812
The economic journal : the journal of the Royal Economic Society
1,785
Discussion paper
1,745
Journal of public economics
1,742
SpringerLink / Bücher
1,719
Economic modelling
1,669
Discussion paper / Center for Economic Research, Tilburg University
1,652
Journal of econometrics
1,607
CESifo Working Paper Series
1,575
Applied economics
1,515
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,512
IZA Discussion Paper
1,485
Management science : journal of the Institute for Operations Research and the Management Sciences
1,454
Journal of monetary economics
1,399
Public choice
1,390
Journal of banking & finance
1,384
International economic review
1,368
Social choice and welfare
1,316
Discussion papers / CEPR
1,260
International journal of production economics
1,260
Journal of international economics
1,258
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interne Markenführung : identitätsbasiertes Behavioral Branding in Luxusmarkenunternehmen
Schumacher, Nadine Maren
-
2011
Persistent link: https://www.econbiz.de/10009240940
Saved in:
2
Ritualmanagement : zur Nutzbarkeit von Ritualen im Produktmanagement
Lord, Sascha
-
2008
Persistent link: https://www.econbiz.de/10013432053
Saved in:
3
Potenziale und Grenzen des Brand Stretching
Wilken, Matthias
-
2006
Persistent link: https://www.econbiz.de/10003288099
Saved in:
4
Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10013432039
Saved in:
5
Delight-Zufriedenheit
Müller, Claudia
-
2002
Persistent link: https://www.econbiz.de/10001752790
Saved in:
6
Praktisch-rationales Entscheiden im Marketing : [eine erkenntnistheoretische Analyse]
Stüwe, Björn
-
2002
Persistent link: https://www.econbiz.de/10001680795
Saved in:
7
Der Einfluss der Kultur auf die Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10001460740
Saved in:
8
Plagiate im Produktdesign
Lutz, Anja
-
1997
Persistent link: https://www.econbiz.de/10000671312
Saved in:
9
Avantgarde : Planung und Diffusion von Avantgarde-Produkten aus marketingorientierter Sicht
Bürgers, Andrea
-
1997
Persistent link: https://www.econbiz.de/10013432093
Saved in:
10
Zeichen als Mittel der Produktgestaltung
Welbers, Georg
-
1996
Persistent link: https://www.econbiz.de/10008729882
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->