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~isPartOf:"Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft"
~isPartOf:"International journal of electronic business"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject_exact:"Direct mail"
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Direct marketing
17
Direktmarketing
17
Advertising effects
7
Werbewirkung
7
Advertising
5
Arzneimittel
5
Pharmaceuticals
5
Werbung
5
Deutschland
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Germany
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Consumer behaviour
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Mobile Business
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pharmaceutical advertising
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DM
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Direct Mail-Nutzung
1
Direct Mail-Response
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Direct mail
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Direct to consumer pharmaceutical communications
1
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1
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Dahlhoff, Hans-Dieter
2
Rametsteiner, Harald
2
Ball, Jennifer G.
1
Becker, Michael
1
Biruhs, Thomas
1
Bokermann, Ralf
1
Brune, Falk
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Daume, Jana
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Delbaere, Majorie
1
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1
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
International journal of electronic business
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
Die Direct Mail-Nutzung als Zielgröße des Direct-Mail-Einsatzes : Analyse der Einflussfactoren und Ansätze zur zielbezogenen Direct Mail-Kommunikation
Szabo-Halfar, Stefanie
;
Dahlhoff, Hans-Dieter
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 53-59
Persistent link: https://www.econbiz.de/10011783483
Saved in:
2
I want you to open my letter : effects of uncommon envelope formats and materials
Daume, Jana
;
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
3
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011581736
Saved in:
3
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
4
An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
Saved in:
5
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
6
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
7
Impact of introducing a direct channel on supply chain performance
Su, Xuemei
;
Wu, Lifang
;
Yue, Xiaohang
- In:
International journal of electronic business
8
(
2010
)
2
,
pp. 101-125
Persistent link: https://www.econbiz.de/10003964319
Saved in:
8
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
9
Branchen Tracking : die kontinuierliche Wirkungsmessung von Medien
Rametsteiner, Harald
;
Biruhs, Thomas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003880938
Saved in:
10
Direct Mail-Panels als Instrument der Evaluation von Kommunikationsmaßnahmen
Dahlhoff, Hans-Dieter
;
Korzen, Eva Janina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 33-41
Persistent link: https://www.econbiz.de/10003910976
Saved in:
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