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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Journal of advertising research"
~subject:"Advertising planning"
~subject:"Emotion"
~subject:"Schätzung"
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Search: subject_exact:"Psychology of advertising"
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Advertising planning
Emotion
Schätzung
Psychology of advertising
26
Werbepsychologie
26
Advertising effects
21
Werbewirkung
21
Consumer behaviour
8
Konsumentenverhalten
8
Theorie
6
Theory
6
Communication
5
Kommunikation
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Werbung
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Germany
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Marketing management
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Marketingmanagement
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Soziales Netzwerk
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Television advertising
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Amarantini, David
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Bao, Yeqing
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Droulers, Olivier
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Jaekel, Michael
1
Lajante, Mathieu M. P.
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Praxmarer-Carus, Sandra
1
Rivers, Drew
1
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Berichte aus der Betriebswirtschaft
Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Marketing : ZFP ; journal of research and management
4
Journal of retailing and consumer services
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Europäische Hochschulschriften / 5
2
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business and psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of travel and tourism marketing
2
Marketing letters : a journal of research in marketing
2
Neue Ansätze in Markenforschung und Markenführung
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Sage handbook of advertising
2
The journal of consumer marketing
2
Agrarökonomische Diskussionsbeiträge
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
BREAD working paper
1
Beiträge zum Produkt-Marketing
1
Betriebswirtschaftliche Studien
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Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
1
Corporate communications : an international journal
1
DUV: Wirtschaftswissenschaft
1
Die Fachhochschule der Deutschen Bundesbank in Hachenburg : Festschrift für den langjährigen Rektor Prof. Dr. Dietrich Schönwitz
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers
1
EBSCOhost eBook Collection
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM Report Series Reference
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ECONIS (ZBW)
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1
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
2
How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Wood, Orlando
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009548180
Saved in:
3
Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
4
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
5
Effekte der Kommunikatoreigenschaften Attraktivität und Dynamik in der persuasiven Kommunikation : eine empirische Studie zur Werbewirkungsforschung
Praxmarer-Carus, Sandra
-
2001
Persistent link: https://www.econbiz.de/10001559481
Saved in:
6
Einflüsse der Stimmung auf Werbewirkungen
Jaekel, Michael
-
1997
Persistent link: https://www.econbiz.de/10000971499
Saved in:
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