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~isPartOf:"Betriebswirtschaftslehre für Technologie und Innovation"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business strategy"
~isPartOf:"Legends in marketing"
~isPartOf:"The PDMA handbook of new product development"
~subject:"Market research"
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Search: subject:"Product management"
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Market research
Product management
53
Produktmanagement
53
Innovation
38
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34
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34
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8
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8
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7
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7
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6
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1
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1
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1
Rao, Vithala R.
1
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1
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Betriebswirtschaftslehre für Technologie und Innovation
Gabler Edition Wissenschaft
Journal of business strategy
Legends in marketing
The PDMA handbook of new product development
Springer eBook Collection / Business and Economics
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Journal of the Academy of Marketing Science
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1
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1
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1
European Journal of Marketing
1
Gabler Edition Wissenschaft / Informationsmanagement und Controlling
1
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1
Harvard business review : HBR
1
Innovation und Institution : [67. Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft an der Christian-Albrechts-Universität zu Kiel ... 18. - 21. Mai 2005]
1
International journal of electronic commerce : IJEC
1
Journal of Business & Industrial Marketing
1
Journal of Product & Brand Management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing theory and practice
1
Kostenmanagement und Controlling
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
1
Review of marketing research
1
Schriftenreihe betriebswirtschaftliche Forschungsergebnisse
1
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Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector
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ECONIS (ZBW)
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Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
2
Re-energizing a product portfolio: case study of a pharmaceutical merger
Rao, Sanjay K.
- In:
Journal of business strategy
30
(
2009
)
6
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003990960
Saved in:
3
Market analysis and segmentation for new products
Boike, Douglas G.
;
Bonifant, Ben
;
Siesfeld, Tony
- In:
The PDMA handbook of new product development
,
(pp. 191-210)
.
2005
Persistent link: https://www.econbiz.de/10003831468
Saved in:
4
Quantitative market research
Ottum, Brian D.
- In:
The PDMA handbook of new product development
,
(pp. 279-301)
.
2005
Persistent link: https://www.econbiz.de/10003831481
Saved in:
5
Diffusion neuer Produkte : der Einfluss von Produkteigenschaften
Bähr-Seppelfricke, Ulrike
-
1999
Persistent link: https://www.econbiz.de/10013429591
Saved in:
6
Marktorientierte Konzeption der Produktqualität
Fillip, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000963456
Saved in:
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