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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"The journal of services marketing"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenpolitik"
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Beziehungsmarketing
Brand management
64
Markenführung
64
Consumer behaviour
28
Konsumentenverhalten
28
Relationship marketing
26
Brand image
21
Markenimage
21
Content Management
18
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10
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Brand Content : die Marke als Medienereignis
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
The journal of services marketing
Journal of business research : JBR
137
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of marketing communications
13
Business horizons
12
European journal of marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
26
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
4
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
5
The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
You, Ya
;
He, Yi
;
Chen, Qimei
;
Hu, Miao
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012494897
Saved in:
6
Mapping sentiments to themes of customer reactions on social media during a security hack : a justice theory perspective
Ivaturi, Koteswara
;
Bhagwatwar, Akshay
- In:
Information & management : the internat. journal of …
57
(
2020
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012300871
Saved in:
7
An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
Saved in:
8
Understanding brand fan page followers' discontinuance motivations : a mixed-method study
Tang, Zhenya
;
Chen, Leida
;
Gillenson, Mark L.
- In:
Information & management : the internat. journal of …
56
(
2019
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011990561
Saved in:
9
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
10
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
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