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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"International marketing review"
~subject:"Brand"
~subject:"China"
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Search: subject_exact:"Markenpolitik"
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Brand
China
Brand management
81
Markenführung
81
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
41
Markenimage
41
International marketing
26
Internationales Marketing
26
Markenartikel
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Content Management
18
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18
Designation of origin
16
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Coronavirus
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24
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Ge, Jiaye
2
He, Jiaxun
2
Akram, M. S.
1
Arli, Denni
1
Bai, Huifeng
1
Bardhi, Fleura
1
Bengtsson, Anders
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1
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Gao, Ying
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Grappio, Silvia
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Gupta, Narain
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Han, C. M.
1
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1
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1
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Hong, Ruiyang
1
Hu, Zuohao
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Jo, Myung-Soo
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Brand Content : die Marke als Medienereignis
International marketing review
Journal of business research : JBR
262
The journal of brand management : an international journal
248
The journal of product & brand management
197
Journal of retailing and consumer services
143
European journal of marketing : EJM
57
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
46
SpringerLink / Bücher
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
41
Journal of strategic marketing
38
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
34
International journal of hospitality management
33
Journal of international consumer marketing
31
Journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
European journal of marketing
28
Journal of the Academy of Marketing Science
28
The journal of consumer marketing
28
Business horizons
27
Journal of fashion marketing and management
27
Journal of global marketing
27
Journal of promotion management : JPM
27
Brands and branding
26
Journal of promotion management : innovations in planning and applied research
25
International journal of consumer studies
24
Journal of marketing management : MM
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
The IUP journal of brand management : IJBRM
23
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Qualitative market research : an international journal
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of international marketing
20
International journal of retail & distribution management
19
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ECONIS (ZBW)
24
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
3
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
4
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
5
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
6
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
9
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
10
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
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