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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of business strategy"
~subject:"Internet marketing"
~subject:"Narrative method"
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Search: subject_exact:"Markenpolitik"
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Internet marketing
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Brand management
42
Markenführung
42
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18
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6
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6
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5
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5
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Brand Content : die Marke als Medienereignis
Journal of business strategy
Journal of business research : JBR
84
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
49
The journal of brand management : an international journal
44
Journal of retailing and consumer services
40
Journal of promotion management : innovations in planning and applied research
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
26
SpringerLink / Bücher
20
Business horizons
19
Journal of strategic marketing
19
Journal of promotion management : JPM
18
Marketing intelligence & planning
18
Cogent business & management
17
Journal of internet commerce
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Psychology & marketing
14
Journal of advertising research
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing
11
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Springer eBook Collection
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
International journal of consumer studies
8
International journal of sports marketing & sponsorship
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Journal of marketing analytics : JMA
8
Journal of the Academy of Marketing Science
8
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ECONIS (ZBW)
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1
Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
Saved in:
2
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens
;
Huang-Horowitz, Nell C.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
Saved in:
3
Storytelling : warum Marken Geschichten erzählen müssen
Albers, Markus
;
Handke, Sebastian
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 31-41)
.
2013
Persistent link: https://www.econbiz.de/10010212721
Saved in:
4
The essential brand persona : storytelling and branding
Herskovitz, Stephen
;
Crystal, Malcolm
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 21-28
Persistent link: https://www.econbiz.de/10003982589
Saved in:
5
The online connection : transforming marketing strategy for small businesses
Harris, Lisa
;
Rae, Alan
- In:
Journal of business strategy
31
(
2010
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003961192
Saved in:
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