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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of business strategy"
~subject:"Markenführung"
~subject:"Narrative method"
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Search: subject_exact:"Markenpolitik"
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Markenführung
Narrative method
Brand management
42
Content Management
18
Content management
18
Corporate reputation
6
Firmenimage
6
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Professional sports
4
Profisport
4
Public relations
4
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3
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Großbritannien
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Baetzgen, Andreas
2
Berger, Ron
2
Blumrodt, Jens
2
Herstein, Ram
2
Hirsch, Peter B.
2
Kitchen, Philip J.
2
Tournois, Laurent
2
Tropp, Jörg
2
Albers, Hans
1
Albers, Markus
1
Bauer, Thomas
1
Bell, James
1
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1
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1
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1
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1
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1
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1
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1
Darling, John R.
1
Fetscherin, Marc
1
Figge, Peter
1
Fischer-Appelt, Bernhard
1
Fringuelli, Pietro
1
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1
Funk, Thomas
1
Großweischede, Markus
1
Handke, Sebastian
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Harris, Lisa
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Brand Content : die Marke als Medienereignis
Journal of business strategy
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
258
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Research
57
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
42
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1
Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
Saved in:
2
French football, foreign investors : global sports as country branding
Chanavat, Nicolas
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
Saved in:
3
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens
;
Huang-Horowitz, Nell C.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
Saved in:
4
Nostalgia in on-line brand communities
Koetz, Clara
;
Tankersley, John Daniel
- In:
Journal of business strategy
37
(
2016
)
3
,
pp. 22-29
Persistent link: https://www.econbiz.de/10011595024
Saved in:
5
When markets stagnate : finding new territory through reverse innovation
Tournois, Laurent
- In:
Journal of business strategy
37
(
2016
)
6
,
pp. 18-27
Persistent link: https://www.econbiz.de/10011637695
Saved in:
6
Writings on the bathroom wall
Hirsch, Peter B.
- In:
Journal of business strategy
37
(
2016
)
5
,
pp. 46-50
Persistent link: https://www.econbiz.de/10011618248
Saved in:
7
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
8
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
9
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
10
A new sustainability model : engaging the entire firm
McPhee, Wayne
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10010385673
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