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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of business strategy"
~subject:"Marketing management"
~subject:"Narrative method"
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Brand Content : die Marke als Medienereignis
Journal of business strategy
The journal of brand management : an international journal
53
Journal of business research : JBR
48
The journal of product & brand management
36
Journal of strategic marketing
32
European journal of marketing : EJM
22
Journal of retailing and consumer services
22
SpringerLink / Bücher
19
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Journal of marketing management : MM
14
Springer eBook Collection
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Business horizons
11
Journal of the Academy of Marketing Science
11
Cogent business & management
10
Journal of promotion management : JPM
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International journal of advertising : the review of marketing communications
9
International marketing review
9
Journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
The marketing review
9
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Marketing intelligence & planning
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of hospitality management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
Psychology & marketing
6
Qualitative market research : an international journal
6
European management journal
5
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ECONIS (ZBW)
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When markets stagnate : finding new territory through reverse innovation
Tournois, Laurent
- In:
Journal of business strategy
37
(
2016
)
6
,
pp. 18-27
Persistent link: https://www.econbiz.de/10011637695
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2
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
3
Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
Saved in:
4
Storytelling : warum Marken Geschichten erzählen müssen
Albers, Markus
;
Handke, Sebastian
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 31-41)
.
2013
Persistent link: https://www.econbiz.de/10010212721
Saved in:
5
The essential brand persona : storytelling and branding
Herskovitz, Stephen
;
Crystal, Malcolm
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 21-28
Persistent link: https://www.econbiz.de/10003982589
Saved in:
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