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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Return on Investment"
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Return on Investment
Brand management
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Brand Content : die Marke als Medienereignis
Journal of marketing research : JMR
Journal of retailing and consumer services
Integrated brand marketing and measuring returns
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Brand Planning : starke Strategien für Marken und Kampagnen
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ECONIS (ZBW)
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Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
2
Employee-based brand equity : why firms with strong brands pay their executives less
Tavassoli, Nader T.
;
Sorescu, Alina
;
Chandy, Rajesh K.
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 676-690
Persistent link: https://www.econbiz.de/10010471032
Saved in:
3
Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
Saved in:
4
Managing the retail format portfolio : an application of modern portfolio theory
Brown, James R.
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003938042
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