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~isPartOf:"Brand management ; Vol. 3"
~isPartOf:"Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Brand image
9
Markenimage
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand extension
6
Brand management
6
Markenführung
6
Markentransfer
6
Bewertung
2
Brand
2
Evaluation
2
Markenartikel
2
Corporate disclosure
1
Erfolgsfaktor
1
Financial services
1
Finanzdienstleistung
1
Insurance
1
Public opinion
1
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Spillover effect
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Park, C. Whan
2
Bhat, Sobodh
1
Boush, David M.
1
Devlin, James F.
1
Kim, Chung K.
1
Lavack, Anne M.
1
Lawson, Robert
1
Loken, Barbara
1
McCarthy, Michael S.
1
McKechnie, Sally
1
Milberg, Sandra
1
Milberg, Sandra J.
1
Reddy, Srinivas K.
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Ruth, Julie A.
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Sattler, Henrik
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Simonin, Bernard L.
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International Association for the Study of Insurance Economics
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Brand management ; Vol. 3
Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
6
International marketing ; Vol. 2
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Corporate brand and corporate reputation
3
Lehrbuch
3
Research
3
Europäische Hochschulschriften / 5
2
Schriften zu Distribution und Handel
2
DUV / Wirtschaftswissenschaft
1
DUV : Wirtschaftswissenschaft
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
Forschungsgruppe Konsum und Verhalten
1
Forum Dienstleistungsmanagement
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Online Plus
1
SAGE library in marketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Springer-Gabler / Lehrbuch
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Wissenschaft & Praxis
1
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ECONIS (ZBW)
9
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1
Consumer perceptions of brand architecture in financial services
Devlin, James F.
;
McKechnie, Sally
-
2010
Persistent link: https://www.econbiz.de/10003924396
Saved in:
2
Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes
Simonin, Bernard L.
;
Ruth, Julie A.
-
2010
Persistent link: https://www.econbiz.de/10003924399
Saved in:
3
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
4
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
5
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
6
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
7
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
8
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
9
3rd Chief Communication Officers Meeting 2005, hosted by AXA Group 8 - 9 December 2005 Paris
2005
Persistent link: https://www.econbiz.de/10003287967
Saved in:
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